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2025 SEO Headlines

SEO Daily News Recaps for Thursday, September 11, 2025

09/12/25

SEO Daily News Recap for Thursday, September 11, 2025

Organic SEO & Search News

Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions – Google made minor updates to its rater guidelines, providing more clarity on AI Overview and YMYL content.

Google Quality Raters now rate AI Overviews – Marie Haynes – Google’s Quality Raters now assess AI content, as highlighted in the latest update by Marie Haynes.

Optimizing for AI: How search engines power ChatGPT, Gemini and more – Learn how to optimize your content for AI models like ChatGPT and Gemini to enhance search engine visibility.

Paid Search & Platform Innovations

TikTok touts 2x purchase lift with Search Ads – TikTok’s Search Ads Campaign shows promising results with a significant increase in purchase intent.

Google Tag Manager adds event parameters to Ads and Floodlight tags – Google Tag Manager now supports custom event parameters in Ads and Floodlight tags for better tracking and optimization.

Google Ads AI Max For Search Campaigns Globally Available & More – Google Ads unveiled AI Max for Search campaigns worldwide, along with other updates to enhance marketing strategies.

General Digital Marketing

Pinterest Announces 2025 ‘Pinterest Presents’ Event – Pinterest will showcase its latest projects and developments at the upcoming event, offering insights for marketers.

FTC Launches Investigation into Potential Harms of AI Chatbots – The FTC is investigating the potential negative impacts of AI chatbots, particularly in relation to young users.

How to produce a better PPC QBR for your stakeholders – Enhance your PPC Quarterly Business Reviews to demonstrate impact, engage stakeholders, and drive future strategies effectively.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


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SEO Daily News and Algorithm Updates


9/11/2025


Pinterest Announces 2025 ‘Pinterest Presents’ Event

Pinterest will showcase its latest projects and developments at the event.

Source:
Social Media Today – Latest News


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SEO Daily News and Algorithm Updates


9/11/2025


Pinterest Highlights Rising Summer Search Trends

Some trend notes for your Pin planning.

Source:
Social Media Today – Latest News


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SEO Daily News and Algorithm Updates


9/11/2025


Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples."

Source:
Search Engine Land


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SEO Daily News and Algorithm Updates


9/11/2025


Google Quality Raters now rate AI Overviews – Marie Haynes

Today Google’s Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

Source:
SEO Blog by Marie Haynes Consulting


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SEO Daily News and Algorithm Updates


9/11/2025


Daily Search Forum Recap: September 11, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads announced AI Max is rolling out to all as a beta…

Source:
Search Engine Roundtable


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SEO Daily News and Algorithm Updates


9/11/2025


FastSearch, MAGIT and everything else we learned about Google’s AI from the DOJ trial – Marie Haynes

If you missed it, earlier this week I published a piece on everything we learned about Google’s search algorithms from the DOJ vs Google trial. Boy, there is a lot! In this article, we’ll focus on AI. Key Takeaways: -Google’s AI trains on the Google Common Corpus (GCC). -A Gemini version called MAGIT fine-tunes AI […]

Source:
SEO Blog by Marie Haynes Consulting


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SEO Daily News and Algorithm Updates


9/11/2025


ChatGPT traffic rivals organic search engagement: Data

New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.

Source:
Search Engine Land


Technical SEO


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Technical SEO


9/11/2025


Google Tag Manager adds event parameters to Ads and Floodlight tags

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Source:
Search Engine Land


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Technical SEO


9/11/2025


Google Drops Hotel Review Stars For Website & Phone Number

Google is testing replacing the review stars at the top of the hotel knowledge panel with listing the hotel’s website URL and the hotel’s phone number.

Source:
Search Engine Roundtable


AI and Machine Learning in SEO


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AI and Machine Learning in SEO


9/11/2025


FTC Launches Investigation into Potential Harms of AI Chatbots

The FTC is exploring the use of AI chatbots as companions, particularly among young users.

Source:
Social Media Today – Latest News


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AI and Machine Learning in SEO


9/11/2025


AI search optimization? GEO? SEOs don’t agree on a name: Survey

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.

Source:
Search Engine Land


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AI and Machine Learning in SEO


9/11/2025


Optimizing for AI: How search engines power ChatGPT, Gemini and more

AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.

Source:
Search Engine Land


Career Development and Industry Trends


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Career Development and Industry Trends


9/11/2025


Marketers aren’t ready for GEO: Survey

Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or know-how.

Source:
Search Engine Land


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Career Development and Industry Trends


9/11/2025


$46B of hard truths from Ben Horowitz: Why founders fail and why you need to run toward fear (a16z co-founder)

Listen now | 🎙️ a16z’s co-founder on why he takes CEO advice from an ex-prison gang leader, the $2M IPO everyone called insane, why he backed Adam Neumann, and how hip-hop teaches business better than an MBA

Source:
Lenny’s Newsletter


User Experience and SEO Optimization


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User Experience and SEO Optimization


9/11/2025


Reddit Highlights Opportunity for Healthcare Brands

Reddit says that a growing number if people are coming to the app for health-related advice.

Source:
Unknown Source

Paid Search & Platform Innovations


Paid Search and Advertising


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Paid Search and Advertising


9/11/2025


Meta expands Reels, Threads, and AI tools to boost brand-building

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.

Source:
Search Engine Land


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Paid Search and Advertising


9/11/2025


Meta Announces New Reels and Threads Ad Options

Meta’s also added more control options within its AI ad targeting process.

Source:
Social Media Today – Latest News


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Paid Search and Advertising


9/11/2025


TikTok touts 2x purchase lift with Search Ads

TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior.

Source:
Search Engine Land


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Paid Search and Advertising


9/11/2025


Google Testing Local Ad Cards In Search

Google seems to be testing a new format for local ads in the search results. These look more like that older card format test we saw a year or so ago. There are these two local cards at the top and when you click on them, the local panel for that Google Business Profile opens up.

Source:
Search Engine Roundtable


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Paid Search and Advertising


9/11/2025


Google Testing Sponsored Ads With Search Refinement Options

Google is testing adding search refinement options in the sponsored ads in a carousel format. The test shows refinements named "fine-tune your search," "search specific products" and "specify your search." But I bet there are more.

Source:
Search Engine Roundtable


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Paid Search and Advertising


9/11/2025


Bing Testing Link Icons In Sitelinks

Microsoft is testing putting link icons in the sitelinks carousel buttons within the Bing search ads from Microsoft Advertising. Normally, you’d just see the carousel of sitelinks below the search snippet but here Microsoft is testing adding a link icon to them.

Source:
Search Engine Roundtable


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Paid Search and Advertising


9/11/2025


Google Ads AI‬‭ Max‬‭ For‬‭ Search‬‭ Campaigns‬‭ Globally Available & More

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset Studio, and more.

Source:
Search Engine Roundtable


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Paid Search and Advertising


9/11/2025


How to produce a better PPC QBR for your stakeholders

Don’t settle for another dull recap. Deliver PPC QBRs that highlight impact, engage stakeholders, and drive next-quarter strategy.

Source:
Search Engine Land


Uncategorized


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Uncategorized


9/11/2025


TikTok Launches Latest Data Center Project in Europe

TikTok’s hoping to appease EU regulators with its data separation initiative.

Source:
Social Media Today – Latest News

Job Postings


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Job Postings


9/11/2025


Digital Marketing/SEO for travel website ~ Ownership Equity ~ Remote (WW)

Travel agency specializing in tours to exotic places such as the Caucasus, Ladakh and Indonesia is offering a partnership in the business in exchange for digital marketing services. Lots of upside potential. lodestarluxurytravel.com Intrigued? Fill out the form below so we can chat more.

Source:
Entry Level SEO Jobs – SEOjobs.com


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Job Postings


9/11/2025


Director of Global SEO ~ Xsolla ~ $120,000-$195,000 ~ Remote (USA)

About You Xsolla is seeking an experienced SEO leader with a proven track record of building and executing full-stack SEO strategies at a global scale. The person most successful in this role will bring a unique blend of technical expertise, content strategy acumen, and leadership skills — able to balance data-driven decision-making with creative storytelling […]

Source:
In-house SEO jobs – SEOjobs.com


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Job Postings


9/11/2025


Associate SEO Specialist ~ EVERSANA INTOUCH ~ $50,000 – $65,000 ~ Remote (USA)

Company Description EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. We get fired up […]

Source:
SEO Agency Jobs – SEOjobs.com

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