Here is a recap of what happened in the search forums today…

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

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Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

SEO Daily News Recap for Monday, December 23, 2024 How to Use Chrome to View a Website as Googlebot The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Uncategorized 23-12-2024 SEO Daily News Recaps for Sunday, December 22, 2024 – SEO Headlines

Inspiration for who to raise from when you’re raising your early rounds

Google has posted a new help section for Google Merchant Center, a Merchant Center Next Glossary. This glossary defines key Merchant Center terms and links you to related articles with more detail about each term.

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and require business name and logo brand assets to be linked at the campaign level rather than the asset group level.

Google has officially rolled out AI organized results for restaurants related queries. We’ve launched a new way to get dining recs on Search. If you’re looking for something like “restaurants with a view Chicago,” you’ll get a results page organized with AI," Robby Stein, VP of Product at Google announced on X.

Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use the conversions and conversion value columns to get an overview of asset performance.

Google Ads updated its abusing the ad network policy to say it will disapprove ads can take "actions on ads relating that might violate Spam Policies for Google Web Search." Specifically, if an ad’s destination points to a page removed from Google Search through a Google Search manual action, the ad will be disapproved.

Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024.

Google expanded these for dining recommendations within Google Search.

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SEO Daily News Recap for Sunday, December 22, 2024 SEO Specialist (FTC) ~ Proton ~ Hybrid (London, UK/WW) Join Proton and build a better internet where privacy is the default At Proton, we believe that privacy is a fundamental human right and the cornerstone of democracy. Since our inception in 2014, founded by a team