SEO Daily News Recap for Tuesday, January 28, 2025
listen to our podcast version of todays SEO Daily News Recap by Optimixed.com:
Google testing new-look search results in EU
Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.
Google reverses stance on Performance Max campaign controls
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google’s documentation that claimed otherwise.
Sr. SEO Writer (Freelance) ~ Backlinko ~ Remote (US)
Are you dissatisfied with the state of marketing content? Good. So are we. We show our work, test theories, and share real results. This writing position is more than writing. You need to think more like a producer. Your “bag” must include audience research, expert sourcing, visuals, data, and design direction. Do you have what […]
How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)
2025 is the year of brand marketing. Here are 11 smart ways to measure your brand awareness.
The Twiddler That Didn’t Twiddle – How To Track Clicks and Click Through Rate For Google’s AI Overviews (if you have a manual action)
Glenn Gabe explains a loophole in Google where sites with manual actions are still able to rank in AI overviews. And that provides a unique opportunity to view AIO performance data.
Google Ads New Used Since Column For Performance Max
Google Ads is testing adding a new column to its Performance Max reports named “Used Since.” This column is visible on the asset level and it shows the date an asset was added.
Daily Search Forum Recap: January 28, 2025
Here is a recap of what happened in the search forums today…
Technical SEO: Don’t rush the process
Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.
Sr. SEO Manager ~ Okta ~ $150-224k (CAD) ~ Remote (CAN)
Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and […]
Sr. SEO Content Strategist ~ Smartsheet ~ $120-157.5k ~ Remote (US)
Smartsheet is a tech company with a human story to tell. We’re here to empower teams to manage projects, automate workflows, and rapidly build new secure solutions, using simple no-code tools. We’re revolutionaries – so for us changing the way the world works is all in a day’s work. The Smartsheet Demand Generation team is […]
SEO Daily News Recaps for Monday, January 27, 2025 – SEO Headlines & Articles
SEO Daily News Recap for Monday, January 27, 2025 Traffic Is Down; Revenue Is… Up? – SparkToro It’s weird times in the digital marketing universe. For decades, traffic and sales went together like peanut butter and jelly, cacio and pepe, palak and Uncategorized 27-01-2025 Microsoft Performance Max testing LinkedIn targeting, measurement tools Microsoft is piloting
Introducing the Foundation Sprint: From the creators of the Design Sprint
An exclusive first look at Jake Knapp and John Zeratsky’s new book, Click, and the new 2-day process for jump-starting big projects right
Google Frequently Saved Label On Local Results
Google Search is testing the frequently saved label not just in the main search results but also on the local results, the places section, of the Google Search results.
Bulk Manage Special Hours For Google Business Profiles
Google has added a method to bulk manage the special hours for all the businesses you manage in Google Business Profiles. You can easily copy special hours from one business listing to others.
URL Is Unknown To Google Search Console Status Have No Priority
Gary Illyes from Google said that if a URL has a status within Google Search Console as “URL is unknown to Google” that means that URL is really unknown to Google and has zero priority within Google Search systems.
Merging Content More Challenging Than Site Moves For Google SEO
John Mueller from Google said that merging content is always more challenging than a basic site move. Meaning, when you take a look at your content on your site and decide to merge a bunch of the content into fewer URLs, that takes longer for Google to handle than moving a site from domain A to domain B with no other changes.
SEO Manager ~ EverService ~ $80-95k ~ Remote (US)
Summary of Position: We’re looking for a highly motivated and experienced SEO Manager to drive our clients’ organic traffic to new heights. As the SEO Manager, you’ll manage a team of SEO professionals, ensuring the team is equipped with the latest techniques and strategies to deliver exceptional results. Join us and be part of a […]
Sr. SEO Director ~ Ignite Visibility ~ $100-140k ~ Remote (US)
At Ignite Visibility we’re on a mission to revolutionize national to local digital marketing. As a fast-growing and award-winning marketing agency, we pride ourselves on fostering innovation, collaboration, and a commitment to excellence. we’re looking for a visionary Sr. SEO Director to lead SEO Strategy and team into the next level for national to local […]
Google sending manual actions for site reputation abuse in Germany
This comes a week after Google expanded enforcement of this policy in Italy, Spain and France.
The top 5 strategic SEO mistakes enterprises make (and how to avoid them)
SEO at scale comes with unique challenges. Learn to sidestep the top five mistakes and create a winning enterprise strategy.
