SEO Daily News Recap for Tuesday, May 12, 2026
Organic SEO & Search News
Grok downloads fall nearly 60% – Elon Musk’s xAI chatbot is struggling to compete with similar artificial intelligence projects from OpenAI, Meta, and Google, per the Wall Street Journal.
TikTok launches counterfeit goods detection initiative – The TikTok Real program incorporates insights from more than 300 experts and is designed to remove fake products from the app.
LinkedIn enables consultants to book business direct from their profile – Consultants can now add an in-app link to book a session with them, facilitating payment in-stream.
Meta expands Meta AI chatbot access to Threads – Trial rollout available in Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore, allowing users to query via tagging.
TikTok expands TikTok GO in the U.S. – The travel affiliate program lets creators earn commissions by tagging relevant businesses in their posts.
Paid Search & Platform Innovations
Google Ads adds Gemini-powered dashboards for real-time insights – Advertisers can now analyze performance with AI-powered dashboards in Ads reporting.
OpenAI adds product feed ads to ChatGPT – Product catalogues turned into automated ads for easier campaign scaling inside ChatGPT.
Google is testing dark and light URL in search results – An interesting test displaying URLs with dark gray https and light gray domain names.
Google Merchant Center for Agencies now globally available – After beta testing in the US and Canada, it is now released globally.
Google Discover publisher pages gain links and featured posts – Google is testing updates by adding custom links, featured posts, larger header images, and sharper logos.
General Digital Marketing
Google quietly gave 54 publishers control over their Discover profiles – First systematic analysis based on monitoring 46,926 publishers.
The delegation boundary: How AI decides which brands win – AI assistants shape recommendations, purchases, and transactions, forcing brands to compete for algorithmic confidence.
How soft 404s and indexing issues caused a 90% traffic collapse – One publisher reversed a traffic decline after a migration went wrong.
Ecommerce AI Search Optimization: Citation Patterns Across 5 Subverticals – Insights on optimizing beyond PDPs and PLPs in ecommerce AI search from Aleyda Solis.
Why vibe coding is becoming an SEO advantage – The biggest SEO gains come from interactive experiences that remove
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Meta updates parental supervision tools
New controls in the company’s Family Center dashboard will build on Instagram’s existing Your Algorithm option, and additional alerts will provide more oversight.
Source:
Social Media Today – Latest News
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google’s invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
Source:
Search Engine Land
Google Discover performance reporting bug in Search Console
You may notice a decrease in clicks and impressions between May 7th and May 8th, it is a reporting bug only.
Source:
Search Engine Land
Daily Search Forum Recap: May 12, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Merchant Center for Agencies is now globally available. Google Discover publisher pages gain links and featured posts. Google is testing a dark and light URL in the search results, at the same time. Bing Webmaster Tools does not distinguish between http and https. Google Ads certification process was updated for cryptocurrency…
Source:
Search Engine Roundtable
Google Testing Dark & Light URLs In Search Results
Google is testing displaying the URL of the search result snippet where the https portion is a dark gray and the domain name portion is a light gray. It is a weird test, but hey, Google is always testing…
Source:
Search Engine Roundtable
Google Discover Publisher Pages Gaining Links & Featured Posts
Google is testing updating the Google Discover publisher pages by adding custom links, featured posts, larger header images and sharper logos. I assume this would be managed by claiming your page?
Source:
Search Engine Roundtable
Technical SEO
How soft 404s and indexing issues caused a 90% traffic collapse
When Google stops indexing your pages, traffic can vanish fast. Here’s how one publisher reversed the decline after a migration went wrong.
Source:
Search Engine Land
Bing Webmaster Tools Does Not Distinguish Between http and https
Did you know that Bing Webmaster Tools treats http and https as the same property, it does not distinguish between http and https? This is different from Google Search Console, which lets you set up a property for each and every variation.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Grok downloads fall nearly 60%
Elon Musk’s xAI chatbot is struggling to compete with similar artificial intelligence projects from OpenAI, Meta and Google, per the Wall Street Journal.
Source:
Social Media Today – Latest News
Meta expands Meta AI chatbot access to Threads
The company said its trial rollout will be available in Argentina, Malaysia, Mexico, Saudi Arabia and Singapore, where users can query via tagging.
Source:
Social Media Today – Latest News
The delegation boundary: How AI decides which brands win
AI assistants shape recommendations, purchases, and transactions, forcing brands to compete for algorithmic confidence, not just clicks.
Source:
Search Engine Land
OpenAI adds product feed ads to ChatGPT
OpenAI is turning product catalogues into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.
Source:
Search Engine Land
How negative information spreads from Wikipedia into AI search
Negative or outdated Wikipedia content can persist for years, then gain renewed visibility when AI systems surface it in generated answers.
Source:
Search Engine Land
E-commerce and Affiliate SEO
TikTok launches counterfeit goods detection initiative
The TikTok Real program incorporates insights from more than 300 experts and is designed to remove fake products from the app.
Source:
Social Media Today – Latest News
LinkedIn will enable consultants to book business direct from their profile
Consultants will now be able to add an in-app link to book a session with them, which will also facilitate payment in-stream.
Source:
Social Media Today – Latest News
TikTok expands TikTok GO in the U.S.
The travel affiliate program allows creators to earn commissions by tagging relevant businesses in their posts.
Source:
Social Media Today – Latest News
Ecommerce AI Search Optimization: What Citation Patterns Across 5 Subverticals Tell Us About Optimizing Beyond PDPs and PLPs – International SEO Consultant, Author & Speaker | Aleyda Solis
There’s a comfortable narrative around ecommerce AI search right now in that AI systems tend to surface large, well-known ecommerce brands; marketplaces lead many commercial answers; and the playbook is to optimize product pages, category pages, product feeds, and structured data to improve a site’s machine readability. That is partly true: Product detail pages (PDPs), … Ecommerce AI Search Optimization: What Citation Patterns Across 5 Subverticals Tell Us About Optimizing Beyond PDPs and PLPs
Source:
SEO Blog by Aleyda
Google Merchant Center For Agencies Goes Global
Two months ago, Google rolled out Google Merchant Center For Agencies in the US and Canada after beta testing it in October 2025. Now, Google has released Google Merchant Center for Agencies globally, everywhere.
Source:
Search Engine Roundtable
User Experience and SEO Optimization
Why vibe coding is becoming an SEO advantage
The biggest SEO gains increasingly come from interactive experiences that remove friction and answer intent immediately.
Source:
Search Engine Land
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads adds Gemini-powered dashboards for real-time insights
Google is turning Ads reporting into a prompt-driven experience, letting advertisers analyse performance with AI-powered dashboards.
Source:
Search Engine Land
Google Ads Certification Process Updated For Cryptocurrency
Google posted an update to its Google Ads certification process for several cryptocurrencies and complex speculative financial products.
Source:
Search Engine Roundtable




















