Google Won’t Be Broken Up In Monopoly Case

U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In short, Google won’t be broken up (will keep Chrome, Android and Ads), it will have to share search data and it is barred from making exclusive search deals.

Source:
Search Engine Roundtable

TikTok Continues to Grow in EU, Reduces Moderation Staff

TikTok’s latest DSA disclosure data shows how it’s growing its audience, and shrinking its headcount.

Source:
Social Media Today – Latest News

LinkedIn Continues to Expand its Presence in Europe

LinkedIn has shared its latest EU user and moderation data.

Source:
Social Media Today – Latest News

Google can keep Chrome, but exclusive search deals must end

A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its use of exclusive contracts.

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Search Engine Land

Google’s Danny Sullivan: ‘Good SEO is good GEO’

Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.

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Search Engine Land

Daily Search Forum Recap: September 2, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads location assets supports searching Google Maps. Google Ads has new checkbox filters for filtering campaigns. Google says AI Max is not designed to target SPN inventory. Microsoft Advertising explains why your bids may go over the max CPC. Google Search has a mini game to get you to search more. I also posted the monthly Google webmaster report…

Source:
Search Engine Roundtable

Google Search Mini Game

Google Search is testing a new game in its search results to encourage searchers to search more. It is likely called the Google Search mini-game and it rewards searchers with badges when they "dive deeper into topics."

Source:
Search Engine Roundtable

September 2025 Google Webmaster Report: Spam Update, AI Mode, Clicks & More

We finally had a confirmed Google Search update this past month, the August 2025 spam update, which seems pretty intense and it is not done rolling out yet.

Source:
Search Engine Roundtable

14 Monthly SEO Tasks to Get More Traffic in 2025

Learn 14 essential monthly SEO tasks to improve your website’s rankings and traffic in 2025. Get expert tips on tracking keywords, optimizing content, and monitoring backlinks.

Source:
Unknown Source

Future of SEO: 5 Key SEO Trends (2025 & 2026)

Explore the future of SEO with insights into five key trends for 2025 and 2026, including AI Overviews, E-E-A-T, and more.

Source:
Unknown Source

New Study: How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)

Tl;dr—AI assistants send visitors to 404 pages 2.87x more often than Google Search. ChatGPT is the greatest offender.

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Data & Studies – SEO Blog by Ahrefs

Meta Will Enable You to Exclude Terms from AI Copy Generations

Meta’s building in more options to manage your AI generated ads.

Source:
Social Media Today – Latest News

WhatsApp Adds AI-Generated Backgrounds for Video Chats

A new way to spice up your WhatsApp chats.

Source:
Social Media Today – Latest News

Google AI Mode model improved for complex STEM questions, says Google

Just in time for school, Google updated its AI Mode model.

Source:
Search Engine Land

What We Actually Know About Optimizing for LLM Search

The latest wave of experts claim to know the “secret” to AI visibility, but we’re all still figuring it out. Here’s what know so far, based on ongoing research and experimentation.

Source:
General SEO – SEO Blog by Ahrefs

How to find the perfect name

A step-by-step playbook for naming in a noisy and AI-driven product landscape

Source:
Lenny’s Newsletter

How To Measure Content Revenue and Prove Success

Description: Still using traffic and clicks to prove content success? Learn how to measure content ROI in revenue terms and make data-backed decisions that impress stakeholders.

Source:
moz (en-US)

Looking beyond AI: 9 marketing principles that will always matter

AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.

Source:
Search Engine Land

How to find the perfect name

A step-by-step playbook for naming in a noisy and AI-driven product landscape

Source:
Lenny’s Newsletter

Instagram is Growing at 10x the Rate of Facebook in Europe

Meta’s latest EU usage data highlights some key trends in social platform engagement.

Source:
Social Media Today – Latest News

GEO and SEO: How to invest your time and efforts wisely

GEO is rising, but SEO remains essential. Invest your time and efforts wisely to prioritize what matters now – and prepare for what’s next.

Source:
Search Engine Land

YouTube Updates Community Post Sharing, Live-Stream Donations

More ways to drive donations for creators during live-streams.

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Social Media Today – Latest News

Google Ads enhances campaign filters with new checkboxes

These simple checkboxes should make it much easier to filter and manage your campaigns.

Source:
Search Engine Land

Google Ads select location assets using Google Maps

This new feature should help you find locations to target with ease.

Source:
Search Engine Land

Microsoft Advertising On Why Your Bid May Be Over The Max CPC

Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn a bit of a refresher on how CPCs work with search ads and Microsoft Advertising. Specifically, why your bid may be over the configured max CPC you set within the platform.

Source:
Search Engine Roundtable

Google Ads Allows Using Google Maps For Location Assets Search

Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns. You can select up to 10 locations from Google Maps to link with your Ads account

Source:
Search Engine Roundtable

Google Says AI Max Not Designed To Target SPN Inventory More

Ginny Marvin, Google’s Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.

Source:
Search Engine Roundtable

Google Ads New Checkboxes To Filter Campaigns

Google Ads has reportedly added new checkboxes to the selector view within the Google Ads overviews of your campaigns. This lets you use the checkboxes, select the campaigns you want, so you can filter the view to only show those campaigns.

Source:
Search Engine Roundtable

Manager, SEO ~ Cars.com ~ $93,100.00-$114,050 ~ Remote (USA)

Be essential at Cars Commerce At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital […]

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In-house SEO jobs – SEOjobs.com

SEO Product Manager ~ Achieve ~ $145,000 – $160,000 + ~ Remote (USA)

Company Description Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member’s financial journey to include personal loans, home equity loans, debt consolidation, financial tools and […]

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In-house SEO jobs – SEOjobs.com

Senior SEO Specialist ~ Ecomexperts ~ $5,500-$6,000 AUD ~ Remote (WW)

SEO CAREER ACCELERATOR Step into the role for SEO leaders. At Ecomexperts, we don’t “do SEO”—we engineer SERP dominance. We decode Google patents, present at major conferences, and teach techniques the other 99% haven’t even seen yet. If you’re ready to lead flagship accounts, mentor a growing team, and shape the next generation of SEO […]

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SEO Agency Jobs – SEOjobs.com