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SEO Daily News Recaps for Thursday, February 20, 2025

02/21/25

SEO Daily News Recap for Thursday, February 20, 2025

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Google Lens AI Overviews & iOS App Search Screen

Google announced a couple new Google Lens features; (1) they are expanding how AI Overviews show on Google Lens results and (2) Chrome and Google’s iOS app now let you search your screen with Google Lens.

AI and Machine Learning in SEO
20-02-2025

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Google AI Overviews more volatile than organic rankings: Report

The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.

AI and Machine Learning in SEO
20-02-2025

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Google Top Quality Store Pages With AI-Generated Review Summaries

Google is showing AI-generated review summaries on some top quality store pages. So when you click on a specific retailer or merchant’s top quality store link, at the top of the reviews you may see an AI-generated summary of those reviews.

AI and Machine Learning in SEO
20-02-2025

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Google Posts gain AI-enhanced images feature

Now when you add a post in Google Business Profiles, you can add AI-generated backgrounds to your images.

AI and Machine Learning in SEO
20-02-2025

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SEO Offpage & Partnerships Lead – The SEOFOMO Hub

WHO WE ARE JustWatch delivers data-driven digital marketing for the global entertainment business. From the biggest blockbusters to award-winning shows, major sporting events, and best-selling console games. Not only are we entertainment obsessives ourselves, but we also own the world’s largest streaming guide, which gives us unparalleled data and insights on audience behaviors and content <a href="https://hub.seofomo.co/job/seo-offpage-partnerships-lead/" class="more-link">…<span class="screen-reader-text"> SEO Offpage & Partnerships Lead</span></a>

Career Development and Industry Trends
20-02-2025

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Sr. SEO Specialist ~ Perrill ~ $70-80k+ ~ Hybrid (Minnetonka, US)

Perrill is an award-winning digital marketing agency that exists to power businesses to win online. We are in search of a Senior SEO Specialist with 3-5+ years of experience to join our team of marketing professionals. As a Senior SEO Specialist, you will work with our team of digital marketing experts to help our clients […]

Career Development and Industry Trends
20-02-2025

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SEO Outreach Specialist ~ BairesDev ~ Remote (WW)

At BairesDev®, we’ve been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley. Our diverse 4,000+ team, composed of the world’s Top 1% of tech talent, works remotely on roles that drive significant impact worldwide. When you apply […]

Career Development and Industry Trends
20-02-2025

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Global SEO Manager ~ Fortive ~ Hybrid (Everett, US)

About the job: The Global SEO Manager will report to the Director of Web and Digital Transformation and is responsible for planning, implementing, and managing the Global SEO strategy for Fluke and Fluke Reliability across all digital properties. They are accountable for organic traffic pipeline and growth, technical SEO quality, keyword strategy, global and local […]

Career Development and Industry Trends
20-02-2025

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Technical SEO Specialist ~ ElevenLabs ~ Remote (WW)

About ElevenLabs At ElevenLabs, we are pioneering voice technology with our cutting-edge research and products. We launched in January 2023 and have since reached over 1 million users globally and have partnered with the world’s biggest names (see customer stories). We closed our Series-C funding at a 3.3B valuation at the beginning of this year […]

Career Development and Industry Trends
20-02-2025

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How To Use Inbound Marketing To Drive Traffic Without Paid Ads

Struggling with expensive ads and inconsistent leads? Learn how I drive 60,000 monthly visitors using inbound marketing. No ads, just traffic and conversions

Content Marketing and Strategy
20-02-2025

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How to restructure your website using personas: A guide for better results

Focusing on target personas throughout your site can create more meaningful connections with visitors and increase conversions. Here’s how.

Content Marketing and Strategy
20-02-2025

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How to Get Customers (There Are Only 4 Ways)

Most strategies for acquiring customers boil down to just these 4 ways: search, advertising, direct, and word-of-mouth.

Content Marketing and Strategy
20-02-2025

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Google gives Responsive Search Ads more flexibility

Google’s update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.

Paid Search and Advertising
20-02-2025

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LinkedIn launches two tools to enhance marketing attribution

LinkedIn’s new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.

Paid Search and Advertising
20-02-2025

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Google Ads AI Images Can Do People & Faces, Recommendations & Testing

Google announced three updates to its image and assets system including its generative AI can now generate people and faces. Google also announced asset audience recommendations and asset testing for feed-only Performance Max campigns.

Paid Search and Advertising
20-02-2025

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6 ways GPT Operator is changing PPC automation

GPT Operator isn’t a complete solution. Yet. Here’s where GPT Operator actually works in PPC applications – and where it falls short.

Paid Search and Advertising
20-02-2025

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Daily Search Forum Recap: February 20, 2025

Here is a recap of what happened in the search forums today…

SEO Daily News and Algorithm Updates
20-02-2025

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Google Search Ranking Volatility Heats Up February 19 & 20th

It’s been almost two weeks since I last reported on a Google Search ranking update (unconfirmed) and that may be a recent record. But that being said, I am now seeing some signs of another unconfirmed Google update. The tools are starting to spike, and I am seeing some limited chatter within the SEO community.

SEO Daily News and Algorithm Updates
20-02-2025

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SEO Daily News Recaps for Wednesday, February 19, 2025 – SEO Headlines & Articles

SEO Daily News Recap for Wednesday, February 19, 2025 Google AI Overviews now showing on more Google Lens results Plus, Google iOS app now can search the screen you are reading. AI and Machine Learning in SEO 19-02-2025 Google image AI model can now generate humans for ads Google’s advertising update introduces AI-powered human image

SEO Daily News and Algorithm Updates
20-02-2025

Article Image

Google Says Audio Version Of A Page Does Not Help With Google Rankings

Martin Split from Google said that having an audio version of a page or a blog post, does not impact your Google rankings. He said it is good for your users, but has no SEO impact.

Technical SEO
20-02-2025

Article Image

Google Business Profiles Posts Adds AI-Enhanced Images

Google Business Profiles now can add backgrounds to the images you upload to your Google Posts, using AI. Victoria Kroll from Google wrote that you can now "can create an engaging AI-generated background for the photos you plan to use in the post."

Technical SEO
20-02-2025

Article Image

SEO Offpage & Partnerships Lead – The SEOFOMO Hub

WHO WE ARE JustWatch delivers data-driven digital marketing for the global entertainment business. From the biggest blockbusters to award-winning shows, major sporting events, and best-selling console games. Not only are we entertainment obsessives ourselves, but we also own the world’s largest streaming guide, which gives us unparalleled data and insights on audience behaviors and content <a href="https://hub.seofomo.co/job/seo-offpage-partnerships-lead/" class="more-link">…<span class="screen-reader-text"> SEO Offpage & Partnerships Lead</span></a>

Uncategorized
20-02-2025

Article Image

Google gives Responsive Search Ads more flexibility

Google’s update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.

Uncategorized
20-02-2025

Article Image

Daily Search Forum Recap: February 20, 2025

Here is a recap of what happened in the search forums today…

Uncategorized
20-02-2025

Article Image

How To Use Inbound Marketing To Drive Traffic Without Paid Ads

Struggling with expensive ads and inconsistent leads? Learn how I drive 60,000 monthly visitors using inbound marketing. No ads, just traffic and conversions

Uncategorized
20-02-2025

Article Image

Sr. SEO Specialist ~ Perrill ~ $70-80k+ ~ Hybrid (Minnetonka, US)

Perrill is an award-winning digital marketing agency that exists to power businesses to win online. We are in search of a Senior SEO Specialist with 3-5+ years of experience to join our team of marketing professionals. As a Senior SEO Specialist, you will work with our team of digital marketing experts to help our clients […]

Uncategorized
20-02-2025

Article Image

SEO Outreach Specialist ~ BairesDev ~ Remote (WW)

At BairesDev®, we’ve been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley. Our diverse 4,000+ team, composed of the world’s Top 1% of tech talent, works remotely on roles that drive significant impact worldwide. When you apply […]

Uncategorized
20-02-2025

Article Image

Global SEO Manager ~ Fortive ~ Hybrid (Everett, US)

About the job: The Global SEO Manager will report to the Director of Web and Digital Transformation and is responsible for planning, implementing, and managing the Global SEO strategy for Fluke and Fluke Reliability across all digital properties. They are accountable for organic traffic pipeline and growth, technical SEO quality, keyword strategy, global and local […]

Uncategorized
20-02-2025

Article Image

Technical SEO Specialist ~ ElevenLabs ~ Remote (WW)

About ElevenLabs At ElevenLabs, we are pioneering voice technology with our cutting-edge research and products. We launched in January 2023 and have since reached over 1 million users globally and have partnered with the world’s biggest names (see customer stories). We closed our Series-C funding at a 3.3B valuation at the beginning of this year […]

Uncategorized
20-02-2025

Article Image

Google Lens AI Overviews & iOS App Search Screen

Google announced a couple new Google Lens features; (1) they are expanding how AI Overviews show on Google Lens results and (2) Chrome and Google’s iOS app now let you search your screen with Google Lens.

Uncategorized
20-02-2025

Article Image

Google Search Ranking Volatility Heats Up February 19 & 20th

It’s been almost two weeks since I last reported on a Google Search ranking update (unconfirmed) and that may be a recent record. But that being said, I am now seeing some signs of another unconfirmed Google update. The tools are starting to spike, and I am seeing some limited chatter within the SEO community.

Uncategorized
20-02-2025

Article Image

How to restructure your website using personas: A guide for better results

Focusing on target personas throughout your site can create more meaningful connections with visitors and increase conversions. Here’s how.

Uncategorized
20-02-2025

Article Image

LinkedIn launches two tools to enhance marketing attribution

LinkedIn’s new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.

Uncategorized
20-02-2025

Article Image

Google AI Overviews more volatile than organic rankings: Report

The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.

Uncategorized
20-02-2025

Article Image

SEO Daily News Recaps for Wednesday, February 19, 2025 – SEO Headlines & Articles

SEO Daily News Recap for Wednesday, February 19, 2025 Google AI Overviews now showing on more Google Lens results Plus, Google iOS app now can search the screen you are reading. AI and Machine Learning in SEO 19-02-2025 Google image AI model can now generate humans for ads Google’s advertising update introduces AI-powered human image

Uncategorized
20-02-2025

Article Image

Google Says Audio Version Of A Page Does Not Help With Google Rankings

Martin Split from Google said that having an audio version of a page or a blog post, does not impact your Google rankings. He said it is good for your users, but has no SEO impact.

Uncategorized
20-02-2025

Article Image

Google Top Quality Store Pages With AI-Generated Review Summaries

Google is showing AI-generated review summaries on some top quality store pages. So when you click on a specific retailer or merchant’s top quality store link, at the top of the reviews you may see an AI-generated summary of those reviews.

Uncategorized
20-02-2025

Article Image

Google Ads AI Images Can Do People & Faces, Recommendations & Testing

Google announced three updates to its image and assets system including its generative AI can now generate people and faces. Google also announced asset audience recommendations and asset testing for feed-only Performance Max campigns.

Uncategorized
20-02-2025

Article Image

Google Business Profiles Posts Adds AI-Enhanced Images

Google Business Profiles now can add backgrounds to the images you upload to your Google Posts, using AI. Victoria Kroll from Google wrote that you can now "can create an engaging AI-generated background for the photos you plan to use in the post."

Uncategorized
20-02-2025

Article Image

6 ways GPT Operator is changing PPC automation

GPT Operator isn’t a complete solution. Yet. Here’s where GPT Operator actually works in PPC applications – and where it falls short.

Uncategorized
20-02-2025

Article Image

Google Posts gain AI-enhanced images feature

Now when you add a post in Google Business Profiles, you can add AI-generated backgrounds to your images.

Uncategorized
20-02-2025

Article Image

How to Get Customers (There Are Only 4 Ways)

Most strategies for acquiring customers boil down to just these 4 ways: search, advertising, direct, and word-of-mouth.

Uncategorized
20-02-2025

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