SEO Daily News Recap for Thursday, January 30, 2025
listen to our podcast version of todays SEO Daily News Recap by Optimixed.com:
Meta streamlines Advantage+ catalog ad targeting, pushes automated options
Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.
Google tests AI-generated backgrounds for Shopping Ads
Google’s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.
SEO Web Engineer ~ Cleo ~ Remote (UK)
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know. About Cleo Most people come to Cleo to do work that matters. Every day, we fight […]
SEO & Content Specialist ~ Later ~ $80-95k (CAD) ~ Remote (CAN)
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and […]
Sr. SEO Specialist ~ OU Education Services ~ $70-85k ~ Hybrid (Norman, US)
Shape the Future of Online Learning with OU Education Services: OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university’s […]
Enterprise SEO Platform Buying Guide
How to buy an enterprise SEO platform: advice from someone who’s been there, done it, and gotten the t-shirt.
35 Post-Event Survey Questions From Our Sold-Out Conference
In total, we sent three post-event surveys, targeted at the different stakeholders: attendees, employees, and sponsors.
How to Do a Backlink Gap Analysis (With Template)
A backlink gap analysis is the process of finding great links your competitors have that you don’t.
How to Build an SEO Topical Map (With Template)
SEO topical maps make your content more user and search-engine friendly. This process is methodical and easy to implement, even for beginners.
AI Content Creation: My Process for High-Quality, SEO-Friendly Articles
Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut.
Google Search launches Ask for me
This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.
Daily Search Forum Recap: January 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google search ranking volatility seems to be spiking once again…
Automate SEO analysis with Google Sheets, GSC & ChatGPT API
Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Google’s Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.
SEO & Social Manager ~ IG Group ~ Hybrid (London, UK)
Job Description We’re looking for a creative SEO and Social Manager who can craft engaging narratives and drive performance insights across our website and social channels. This role is perfect for someone who loves creating compelling content that resonates with audiences while driving meaningful engagement. So who are we? Hello, we’re IG Group. No, not […]
SEO Daily News Recaps for Wednesday, January 29, 2025 – SEO Headlines & Articles
SEO Daily News Recap for Wednesday, January 29, 2025 listen to our podcast version of todays SEO Daily News Recap by Optimixed.com: SEO/Link Building Specialist ~ Advantage Services Group ~ Remote (WW) Are you passionate about building connections and driving impactful SEO results? Join us as an Off-Page SEO/Link Building Specialist in a full-time, fully
Linear’s secret to building beloved B2B products | Nan Yu (Head of Product)
Linear’s head of product, Nan Yu, on why you don’t need to choose between speed and quality, Linear’s unique philosophy on deadlines, Nan’s systematic approach to creativity, and more
Microsoft Advertising / Bing Ad Revenue Up 21%
Microsoft reported its second quarter 2025 earnings and it showed that its search and advertising revenue was up 21%. The previous quarter it was up 18%, then 19% but before than it was 12% and 8% – so things are looking more positive.
Google AI Overviews Go Deep With Gemini Advanced Deep Research
In early December, Sundar Pichai, the CEO of Google, said Google is starting to test powering AI Overviews with Gemini 2.0. Well, we may be starting to see some of that in the wild, with much deeper and detailed AI Overviews and citations.
Google Business Profiles Batch Price Editing & Moving Restaurant Menu Items
We recently covered how you can now drag and drop menu items for your restaurant in your Google Business Profiles. But Google also seemed to add the ability to move menu items between sections of your menu and the ability to batch edit pricing of menu items.
Why Only 100 Negative Keywords For Google Ads PMax Campaigns
Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google Ads.
How To Find Google Maps Service Area Business Access Request Link
Did you know there is a quick way to directly generate an access request for Service Area Businesses in Google Maps? This is apparently not so new but also not widely known.
Google Search Ranking Volatility January 29 & 30th
Google Search ranking volatility spiked and heated again over the past 24-hours or so. I am seeing renewed chatter spike up yesterday, January 29th and continue through today. I am also seeing that some of the tracking tools are showing an increase in ranking volatility within Google Search over the past day.
How to use SEO to enhance your visibility within a specific geographic area
Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.
Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees
Google says links matter less than before. Our findings suggest this is true overall, but for certain types of queries, links matter more.
Why One-Pagers Are Dead (And What to Send Instead) – SparkToro
Recently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your AI-generated replies
