SEO Daily News Recap for Wednesday, January 22, 2025

Checking for lost URLs after a CMS migration
Sometimes you might find, that after a CMS migration, some things are missing.
Obviously nobody would do such a thing on purpose, right? But it can happen.
Suddenly, instead of something complete, you’re left with just guitars.
Let’s do a quick & dirty hack to check for important, lost URLs.
curl "http://web.archive.org/cdx/search/cdx?url=colored.house.com*&output=txt&from=20241201&to=20241231" –output – \
| grep " text/html 200 " | awk ‘{print $3}’ | sed ‘s/\?.*//’ | sort | uniq -c | sort -nr \
| awk ‘{print $2}’ | head -n 50 | xargs -I {} curl -s -o /dev/null -w "%{http_code} %{url_effective}\\n" {} \
| grep -v "^[23]"
There you are, the top “important” URLs from the site that worked in December, but which don’t work now (neither redirecting nor returning content).
A serious site owner could then check the URLs for things that they either want to maintain (perhaps historical content), if there are new URLs to replace (perhaps one department is now replaced with another), or maybe they just want to keep things 404.
SEOs might want to maintain the value of some of the old URLs, even if the replacements are just kinda close.

Google sunsets Maximum CPV strategy for Video View campaigns
Google’s shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

Google sending manual actions for site reputation abuse in Europe?
SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse.

5 ways to get the most from Performance Max in 2025
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

Daily Search Forum Recap: January 22, 2025
Here is a recap of what happened in the search forums today…

SEO Editor (Contract) ~ Masse ~ $3k/mo. ~ Remote (WW)
Masse is a fast-growing SEO agency, offering our highly effective “Content at Scale” SEO campaigns to ambitious tech companies focused on the extreme cutting-edge of tech like AI and Robotics. We combine human creativity with innovative AI tools to stay ahead of the curve. We’re looking for an Editor to join our team and help […]

App Store vs. Google Play: Tailoring your ASO strategy for maximum impact
One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.

How to use Lookalike segments in Google Ads
Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.

Google Search ad spend climbs 10% YoY, despite AI disruptions: report
Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.

Sr. SEO Manager ~ eHealthInsurance ~ $139.6-174.5k ~ Remote (US)
Get your career started at eHealth eHealthInsurance has many exciting career opportunities in a number of locations, across various functions. Come join us today! We are seeking a Senior Marketing Manager, SEO Strategy. This person will be responsible for developing SEO strategies that increase traffic and improve ranking for Medicare Advantage, Medicare Supplemental, Individual, Family […]

SEO Editor (Contract, PT) ~ Ramp ~ $41/hr. ~ Remote (US)
About Ramp Ramp is a financial operations platform designed to save businesses time and money. Combining corporate cards with expense management, bill payments, vendor management, accounting automation, and more, Ramp’s all-in-one solution frees finance teams to do the best work of their lives. More than 25,000 companies, from family-owned farms to e-commerce giants to space […]
SEO Daily News Recaps for Tuesday, January 21, 2025 – SEO Headlines & Articles
SEO Daily News Recap for Tuesday, January 21, 2025 This is not a drill: SMX Advanced is returning to in-person in 2025 You asked. We listened. The ultimate training experience for expert search marketers is back IRL. Uncategorized 21-01-2025 New Google Ads feature spotted: Asset history Google Ads’ new ‘Used since’ column for assets gives
How AI Overviews are Shaping Search Results: Insights and Implications – SEO Headlines & Articles
The recent analysis of 46,000 keywords explores how AI Overviews are appearing in search results, which industries are most affected, and the implications for SEO strategy. The findings break down differences across markets, search intent, and SERP features, offering insights into the influence of AI on various verticals.

Moving beyond founder-led sales
Warmly’s journey from $1 to $3M ARR – and a repeatable GTM motion

Google Business Profiles Launching Chat With Text & WhatsApp In United States
Google Business Profiles started to allow chat through texting and WhatsApp for businesses in international regions. Now, this feature seems to be rolling out to businesses based in the United States.

Google Testing Expandable Brand Store Panel
Google is testing an expandable brand store knowledge panel. So if you search for a brand like New Balance, Google will show a knowledge panel on the right with products, descriptions and so on but then if you click on the arrow button, it will expand and show you even more.

Google Says Sometimes Doing SEO Can Cause More Problems
John Mueller of Google said that sometimes doing SEO can cause sites more problems with search and search rankings. Sometimes not doing SEO, might be better, John implies.

Google Shows Map Pins On Service Area Businesses
For the past month or so, Google has been showing map pins on Service Area Businesses within Google. Previously, Google did not show pins on businesses without a public address but now they are, in some views.

Google Clarifies Site Reputation Abuse Policy & Manual Actions
Google has updated not just its site reputation abuse policy for clarification purposes, Google also updated the manual actions section for site reputation abuse. Again, these are just clarification changes, and as Google put it, "it include guidance from our blog post’s FAQ on site reputation abuse."

Google Search Ranking Volatility Heats Up Jan 20
We may be seeing more Google search ranking volatility start to get heated starting this weekend, through January 20th and 21st (and maybe today). Some of the Google tracking tools are having issues tracking these changes but some are not. But I do see a lot of chatter spike in the past couple of days.

SEO Strategist ~ Location3 ~ $80-100k ~ Remote (US)
***This is a remote position, but we are currently only able to hire within the U.S. Denver candidates preferred.*** Location3 is looking for a SEO Strategist to fully support the SEO team with training, mentorship, analyses, insights, recommendations and execution of SEO tactics for our clients. This position is able to gauge the goals that […]

From search to social: Retargeting organic traffic with video strategies
Using video content in your SEO efforts can turn organic traffic into engaged social media followers, enhancing your brand’s reach and trust.

The Overlooked Reason Your Content Isn’t Gaining Traction – SparkToro
“Your content isn’t getting amplified? Well, maybe it’s not good enough.” If I haven’t said that out loud before, I’ve definitely thought it. But it’s the