Snapchat Enhances Lens Studio with Advanced Bitmoji Customization and Game Development Tools
New Bitmoji Suite Features in Lens Studio
Snapchat introduces the Bitmoji Suite within Lens Studio, allowing developers to:
- Create custom Bitmoji outfits and stylized props
- Animate Bitmoji characters using an extensive library
- Integrate Bitmoji seamlessly with game components for immersive Bitmoji Game Lenses
With over 2.7 billion Bitmoji characters created, these enhancements aim to keep Bitmoji relevant and expand its potential use in future metaverse interactions.
Expanded Game Creation Tools
Snap also adds new elements to support game development within Lens Studio, including:
- Turn-based controls and updated character movement options
- Improvements to the “Leaderboard” backend system
- New templates for start and end game screens
- Additional friend metrics to enhance social gameplay features
These updates simplify the process for creators to build custom, engaging game experiences on Snapchat.
Developer Incentives and Community Engagement
Starting June 3rd, Snapchat will host the Bitmojiverse Challenge, a competition encouraging developers to utilize Bitmoji Suite and game assets with chances to win cash prizes. This builds on the success of previous monthly Challenge Tags and the Lens Creator Rewards program, which rewards high-performing Lens creators.
Lens Studio’s Role in Snapchat’s AR Strategy
With over 375,000 creators on Lens Studio, Snapchat continues to lead in AR innovation. The platform supports creative AR experiences across mobile, web, and Snap Spectacles — Snapchat’s AR glasses currently in development. While competition with Meta and Apple in AR wearables is strong, Snapchat leverages its creative expertise and user understanding to maintain its edge.
Source: Social Media Today – Latest News by Andrew Hutchinson. Read original.
