Snapchat Adds New Creator Tools, Updated Analytics Elements

Posted on June 12, 2025

TL;DR Summary of Snapchat Introduces Memories Video Creation and Enhanced Creator Analytics

Snapchat now allows users to create highlight videos from their Memories with customizable soundtracks and templates. Creators can automatically save public Stories to their profiles, extending content lifespan beyond 24 hours. The app has introduced a new video editing interface with multi-track timelines for improved editing control. Enhanced analytics provide creators with detailed insights such as returning viewers, top content, and view time to better optimize their performance.

Optimixed’s Overview: How Snapchat’s New Features Empower Creators and Extend Content Life

Expanded Content Creation Tools

Snapchat’s latest update introduces the ability to compile Memories into personalized highlight reels, complete with soundtracks and creative templates. This feature helps users and creators repurpose and showcase their favorite moments more effectively within the app.

Extended Content Availability

Creators can now choose to automatically save their public Stories to their profiles, allowing fans to revisit content beyond the traditional 24-hour window. This shift offers greater flexibility but signals a move away from Snapchat’s original ephemeral focus.

Improved Video Editing Interface

The new video editor features a timeline-aligned, multi-track layout akin to popular tools like CapCut, enabling more precise and customizable video editing directly within Snapchat.

Advanced Analytics for Creator Growth

  • Returning Viewers: Tracks audience loyalty by measuring how many viewers return over multiple days.
  • Top Content: Highlights the most viewed Spotlight posts and Stories in the past 28 days.
  • Total View Time: Aggregates watch time across various content types.
  • Views by Traffic Sources: Breaks down where viewers discover content, including Discover, Following, Spotlight, and more.
  • Spotlight Engagement Metrics: Measures average watch time and completion rates for Spotlight posts.

These updates aim to support Snapchat creators by providing richer content options and deeper insights, helping them build stronger connections and optimize their presence on the platform. However, the gradual shift away from ephemeral content could impact Snapchat’s unique appeal in a competitive social media landscape.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read original article.