Google has introduced brand customization options for Performance Max campaigns, allowing advertisers to tailor branding elements such as logos and colors to enhance their ads’ visual identity and relevance.
Performance Max
Google Ads Enhancement: Segmented Insights for Performance Max Asset Groups
Google Ads has added a segmentation feature to Performance Max (Pmax) Asset Groups. This new feature enhances the ability for advertisers to optimize campaigns by providing segmented performance data, allowing for improved insights and strategic adjustments across asset groups.
