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TikTok advertising

Navigating TikTok’s Uncertain Future: What SEO Professionals Need to Know

11/08/24

With former President Trump’s potential return to the political stage, the possibility of a TikTok ban in the United States resurfaces, causing uncertainty for advertisers that leverage the platform’s extensive reach. This scenario impacts the SEO strategies of brands targeting TikTok’s 170 million American users, requiring them to reconsider their approach and potentially diversify their social media marketing tactics.

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