Threads Expands API Functionality to Enable Third-Party Management

07/28/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Meta Enhances Threads API with New Features for Developers

Meta has introduced significant updates to the Threads API, allowing developers to better integrate and manage Threads within third-party apps. Key new features include location tagging, poll creation and results retrieval, enhanced search capabilities, and options to delete posts. These improvements streamline social media management and expand engagement analytics, supporting Threads’ growth toward becoming a major social platform.

Optimixed’s Overview: How Meta’s Updated Threads API Boosts Social Media Integration and Analytics

Expanded API Features for Enhanced App Connectivity

Meta’s latest update to the Threads API delivers a suite of new functionalities aimed at empowering developers and social media managers. Originally launched with basic post scheduling, the API now supports:

  • Location tagging to add geographic context to posts.
  • The ability to create polls and access poll results, increasing interactive content options.
  • Post deletion capabilities for improved content control.
  • Expanded search functionality, including date ranges and topic tags.
  • Access to public profiles and posts for better content discovery and analysis.

Benefits for Social Media Management and Developer Tools

These enhancements enable social media management platforms to fully integrate Threads data and functionality, offering a unified dashboard experience. Additionally, developers can now pull more comprehensive engagement metrics and set up real-time notifications on post interactions, facilitating deeper performance analysis.

Threads’ Growth and Future Potential

With over 350 million users and strategic leadership changes, Threads is positioning itself as a formidable social media platform. Meta’s vision of Threads evolving into a billion-user app is supported by these API improvements, which help broaden the platform’s appeal and usability across diverse topics and communities.