Threads is Developing More DM Options, Including GIF Sharing and Group Chats

07/23/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Meta Expands Threads with Enhanced Direct Messaging Features

Meta is rapidly enhancing Threads’ messaging capabilities by adding stickers, GIFs, DM editing, and group chats to better align with other platforms. These updates aim to boost user engagement and make Threads more like Twitter. The move comes amid Meta’s ongoing legal challenges and efforts to integrate messaging across its apps. Expect these new DM features to roll out soon.

Optimixed’s Overview: How Meta is Transforming Threads into a Robust Messaging Platform

Meta’s Strategic Expansion of Threads Messaging

Initially hesitant to include direct messaging (DM) in Threads, Meta has shifted its stance due to strong user demand. The company is now introducing a suite of new DM features that enhance user interaction and bring Threads closer in functionality to established messaging apps like Twitter and Instagram.

Key New Messaging Features Being Added

  • Stickers and GIFs: Beyond images, users will soon be able to enrich conversations with expressive media.
  • DM Editing, Unsend, and Deletion: Giving users more control over their messages.
  • Group Chat Functionality: Facilitating multi-user conversations within Threads.

Implications for Meta’s Broader Messaging Ecosystem

These enhancements come as Meta navigates significant regulatory scrutiny, particularly from the FTC, which has challenged Meta’s ownership of Instagram and WhatsApp. By expanding and integrating messaging features across Threads, Messenger, WhatsApp, and Instagram Direct, Meta aims to create a unified messaging experience. This interoperability strategy could make it harder for regulators to mandate divestitures and supports end-to-end encryption initiatives.

What This Means for Users and the Future of Threads

The addition of advanced DM features will likely increase user engagement on Threads, making it a more competitive social platform. While no exact release dates have been announced, these features are expected to launch soon, signaling Meta’s commitment to rapidly scaling Threads as a versatile communication tool.