Threads Launches Initial Test of Integrated DMs

06/10/25

TL;DR Summary of Meta Tests Separate DMs for Threads App

Meta is testing a unique direct messaging (DM) inbox within the Threads app, separate from Instagram messages. The feature is currently available in Hong Kong, Thailand, and Argentina, with plans for global rollout. This update aims to enhance user engagement and make Threads more competitive with platforms like X (formerly Twitter). It also supports increased real-time communication and new opportunities for creators and brands.

Optimixed’s Overview: Meta’s Threads Introduces Dedicated DM Inbox to Boost Engagement

New Messaging Experience in Threads

Meta has shifted its approach by developing a standalone direct messaging system for Threads users, moving away from integrating Instagram DMs. This change introduces a new message icon in the Threads app, providing users with a dedicated inbox that enhances the app’s functionality and user experience.

Testing and Expansion Plans

  • The feature is currently being tested in select regions including Hong Kong, Thailand, and Argentina.
  • Meta plans a worldwide rollout following successful testing phases.

Implications for User Growth and Platform Competition

With Threads rapidly growing to over 350 million active users, the introduction of unique DMs may help it close the gap with X, which has around 600 million active users. The update encourages more real-time interactions and group chats, aligning with current social media trends and potentially attracting users from competing platforms.

Benefits for Creators and Brands

This messaging enhancement is expected to support creators and brands by facilitating better lead generation and community engagement directly within Threads, expanding its utility as a social media marketing tool.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read original article.