Threads Tests In-Stream Text Expansion for Longer Updates

08/28/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Threads Introduces Custom Text Editor for Longer Posts

Threads is testing a new custom text editor that allows users to create longer, styled posts attached to their updates. This feature offers a dedicated writing window similar to a blog composer, enhancing the platform’s capacity for detailed content. It parallels Twitter’s previous Articles feature, aiming to reduce screenshot text posts and improve readability. Currently, the editor is in limited testing prior to wider release.

Optimixed’s Overview: Enhancing User Expression with Threads’ New Long-Form Posting Tool

Introduction to Threads’ Expanded Posting Capabilities

Threads is evolving beyond short-form updates by introducing a custom text editor that enables users to attach longer, formatted content to their posts. This new feature is designed to offer a seamless way to publish extended messages without compromising the platform’s simplicity.

Key Features of the New Text Editor

  • Separate Text Window: Users can open a dedicated editor that resembles a blog post composer, complete with text styling options.
  • Integrated Posting: The longer text is automatically linked to the main update, maintaining the flow of user conversations.
  • Improved Readability: This approach minimizes the need for sharing screenshots of text, offering a cleaner presentation.

Context and Comparisons

This initiative echoes Twitter’s earlier “Articles” feature, introduced before the platform’s transition to X. While Twitter now allows paying users to post up to 25,000 characters directly in-stream, Threads’ editor targets users seeking to provide additional context and detail without disrupting the typical user experience.

Current Availability and Potential Impact

The custom text editor is currently in live testing with select users, marked by a new page icon within the posting options. If widely adopted, this tool could significantly enhance communication on Threads by supporting nuanced discussions and richer storytelling, all while respecting the app’s core identity.