TikTok Looks to Gamify Livestream Engagement With Fan Clubs

Posted on June 24, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of TikTok’s New Fan Club Feature Boosts Livestream Engagement

TikTok has introduced an updated Fan Club feature that gamifies livestream viewer engagement by rewarding active participants with perks and rankings. Viewers join Fan Clubs by sending virtual gifts and complete missions like watching streams and commenting to earn points and unlock exclusive rewards. This strategy encourages continuous interaction and competition among fans, aiming to increase livestream activity and support for creators. The feature is currently limited to select regions, primarily in Asia, and TikTok is also incentivizing creators through a new “LIVE Journey” program.

Optimixed’s Overview: How TikTok’s Enhanced Fan Club is Transforming Livestream Interaction

Introducing Gamified Viewer Engagement on TikTok LIVE

TikTok’s revamped Fan Club system builds on its previous Creator’s Team model to create a more dynamic and interactive livestream experience. By enabling viewers to join Fan Clubs through virtual gifts, TikTok establishes a community-driven environment where fans can actively participate and compete for recognition.

Key Features and Benefits of the Fan Club Update

  • Mission-Based Interaction: Fans complete tasks such as watching streams, commenting, and sending gifts to earn points.
  • Levels and Rewards: Accumulated points allow followers to level up, unlocking exclusive benefits like special badges, access to creator chat rooms, and unique gifts for live streams.
  • Competitive Leaderboards: Rankings motivate fans to increase their engagement to maintain status and visibility.
  • Retention Mechanism: Fans must remain active within 7 days of a livestream to keep their membership active, ensuring ongoing participation.

Strategic Impact for TikTok and Content Creators

This feature aims to boost overall livestream engagement by converting passive viewers into active supporters. TikTok data shows that members of its prior Creator’s Team sent three times as many gifts and watched streams four times longer than average followers. By adding gamification, TikTok hopes to replicate and expand these results globally, enhancing creator income opportunities through increased viewer interaction and potential in-app sales.

Additional Creator Incentives and Market Focus

Alongside the Fan Club, TikTok is testing a “LIVE Journey” activation designed to motivate creators to stream more frequently. This dual approach — incentivizing both fans and creators — reflects TikTok’s commitment to strengthening its livestream ecosystem. Currently, the Fan Club feature is primarily available in Asian markets, with plans for wider rollout expected.