TikTok Refutes Reports That its Developing a Separate US Version of the App

07/10/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of TikTok’s U.S.-Only App Development Rumors

TikTok reportedly developing a separate U.S.-only version of its app called M2, featuring a different algorithm and data system. However, TikTok has denied these claims, calling the reports factually inaccurate without clarifying details. The situation remains unclear amid ongoing negotiations around TikTok’s U.S. sell-off deadline. Official confirmation on the app’s status is still pending.

Optimixed’s Overview: Understanding TikTok’s Ambiguous Plans for a U.S.-Exclusive App

Background on TikTok’s U.S. Market Challenges

TikTok is currently navigating complex regulatory pressures in the United States, which have prompted speculation about significant changes to its U.S. operations—including the possibility of creating a standalone app tailored specifically for American users.

Details Surrounding the Reported “M2” App

  • Reported Features: The rumored app, nicknamed “M2,” would operate on a separate algorithm and data infrastructure distinct from the global TikTok platform.
  • Purpose: This move could be part of TikTok’s strategy to address U.S. government concerns by isolating American user data and content moderation.
  • Codebase: “M2” would reportedly use a customized version of TikTok’s existing codebase.

TikTok’s Response and Ongoing Ambiguity

TikTok has issued a brief statement denying the accuracy of the Reuters report, calling it based on “anonymous uninformed sources.” However, the company did not specify which parts were incorrect or clarify its actual plans, leaving the situation ambiguous.

This lack of clarity fuels ongoing speculation as the U.S. government’s deadline for TikTok’s potential sell-off approaches, with negotiations presumably sensitive to the app’s structural changes.

What This Means Going Forward

  • Regulatory Impact: The development or denial of a U.S.-only TikTok app is closely tied to regulatory and national security concerns.
  • Market Uncertainty: Users and stakeholders remain uncertain about how TikTok’s U.S. presence might evolve.
  • Watch for Updates: Further announcements or clarifications from TikTok and U.S. authorities are expected as the sell-off deadline nears.