Top 100 Searches On TikTok (2025)

10/24/25
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TL;DR Summary of Top TikTok Searches and Trending Keywords in 2025

TikTok is increasingly used as a search engine, especially by Gen Z, with “Music” leading as the most searched keyword in 2025. Popular searches include gaming platforms like Roblox and Minecraft, celebrities such as MrBeast and Taylor Swift, and lifestyle trends like ASMR and Skims. Marketers targeting TikTok must optimize for these keywords to engage audiences effectively and leverage tools like Semrush Social for TikTok SEO strategies. Trending topics such as Padel, Matcha, and Hoka showcase rising areas of interest on the platform.

Optimixed’s Overview: Key Insights into TikTok’s Most Searched Keywords and Emerging Trends for Marketers

Understanding TikTok’s Role as a Search Platform

TikTok is evolving beyond a social media app into a powerful search engine, particularly favored by Gen Z users who often prefer it over traditional search engines like Google. This shift drives the need for brands and marketers to focus on TikTok SEO, targeting the platform’s most searched keywords to maximize visibility and engagement.

Top Searched Keywords on TikTok in 2025

  • Music dominates with 150 million global searches, reflecting TikTok’s core as a music-driven platform.
  • Popular games such as Roblox (67 million searches) and Minecraft (30 million searches) highlight gaming’s massive influence.
  • Celebrity names like MrBeast, Taylor Swift, and Kim Kardashian maintain strong search volumes, indicating their ongoing appeal.
  • Other frequently searched topics include ASMR, NBA, Shein, Anime, and Vinted, spanning entertainment, fashion, and lifestyle sectors.

Emerging Trending Keywords Worth Noting

  • Padel: A fast-growing racquet sport with a 380% growth in searches, reflecting a rising sports trend.
  • Skims: Kim Kardashian’s shapewear brand shows explosive growth thanks to viral content and influencer marketing.
  • Hoka: Athletic footwear brand gaining traction with 300% search volume growth, driven by product reviews and athlete endorsements.
  • Matcha: Health-conscious trends boost powdered green tea searches by 292%, highlighting wellness-focused content.
  • Anime: Sustained popularity with over 1.5 trillion views on the platform, fueled by music, memes, and fan communities.

Why Marketers Should Prioritize TikTok SEO

With TikTok’s user base rapidly expanding, ranking well in its search results is crucial for brands aiming to tap into viral trends and consumer interests. Tools like Semrush Social provide features such as Social Poster, Social Tracker, and Social Content Insights that help marketers automate posting, analyze engagement, and identify trending keywords. Strategic TikTok SEO can significantly increase content reach and conversion potential.

Conclusion

TikTok’s search landscape offers valuable insights into consumer interests, ranging from mainstream entertainment to niche lifestyle topics. By leveraging this data and focusing on both established and emerging keywords, marketers can create content that resonates deeply with TikTok’s diverse and engaged audience. Continuous monitoring and adaptation to trending keywords will ensure sustained visibility and growth on this dynamic platform.