This is Part 3 of our In-House Insights series, where we dive into the messy, real-world challenges in-house SEO teams deal with every day. This time, we’re focusing on one of the biggest pressure points… what stakeholders really want to see in your SEO reports (and what they don’t). If you’ve ever sent an SEO report to a senior stakeholder and felt it was ignored, misunderstood, or skimmed without action… you’re not alone. SEO reporting has a problem. Too often, it focuses on what the SEO team finds interesting: rankings, link wins, Core Web Vitals, or the dozens of tasks
