Source: Data & Studies – SEO Blog by Ahrefs by Erik Sarissky. Read the original article
TL;DR Summary of Global AI Overview Presence in Google Search Results by Country and Language
Analysis of over 108 million AI Overview queries reveals that Indonesia leads with AI Overviews appearing in 37.2% of search keywords. The United States ranks 13th with 20.5%, while English dominates AI Overview content, accounting for over 50%. Other top countries include the Philippines, Mexico, India, and Nigeria, showing significant regional variations in AI search presence.
Optimixed’s Overview: Exploring the Global Distribution and Language Trends of AI Overviews in Search Engines
Key Insights into AI Overview Coverage Across Countries
Leveraging a massive dataset from Brand Radar, this analysis highlights how AI-generated overviews (AIOs) integrate into search engine results pages (SERPs) worldwide. The data points to unexpected leaders and the languages shaping the AI content ecosystem.
- Top Performing Countries: Indonesia tops the list with 37.2% of keywords triggering AI Overviews, followed by the Philippines and Mexico at 29.1%, and India at 26.8%. Nigeria also shows significant coverage at 26.4%.
- United States Positioning: Despite its technological advancement, the US ranks 13th with 20.5% AI Overview coverage, behind several emerging markets.
- European and Other Regions: Canada and the UK hold the 17th and 18th spots with just under 20%, while countries like Japan and Brazil also maintain strong AI Overview presence.
Language Dominance in AI Overviews
The distribution of AI Overview content by language reveals:
- English: Represents the majority with 52.75% of all AI Overviews, reflecting the predominance of English in AI training data and online content.
- Spanish: The second most common language at 11.48%, followed by Portuguese (5.01%) and Japanese (4.37%).
- Other Languages: German, Indonesian, Russian, Italian, Dutch, and Polish also contribute notable shares, indicating growing multilingual AI coverage.
Implications for Brands and Marketers
Understanding AI Overview prevalence by country and language can help brands tailor their digital strategies:
- Use tools like Ahrefs’ Brand Radar to monitor brand visibility in AI-generated search content across regions.
- Identify competitive landscapes where AI Overviews are more prominent to optimize content accordingly.
- Prepare for evolving language coverage as AI models expand beyond English dominance.
Overall, this data provides valuable insights into how AI influences search experiences globally and underscores the importance of localized and language-specific digital strategies.
