Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests White Background for AI Overview Citations
Google is experimenting with a new design for AI Overview citations by switching from a blue to a white background. This change affects how citations appear on the right side of search results, making the links less visually prominent compared to the previous blue cards. Industry experts have noticed this design test and shared screenshots highlighting the difference. The update aims to shift user attention more effectively to other elements like the in-answer bubble links, which remain blue.
Optimixed’s Overview: Understanding Google’s New Citation Design Experiment in AI Overviews
What’s Changing in AI Overview Citations?
Google is currently testing a new visual design for AI Overview citations on desktop search results. Traditionally, these citation cards have featured a blue background, making them stand out distinctly on the page. The new test uses a white background for these citations, blending them more subtly into the page layout.
Implications for Users and SEO Professionals
- Visibility Shift: The white background reduces the visual prominence of citation cards, potentially influencing user click behavior.
- Focus on In-Answer Links: The change seems designed to draw more attention to the in-answer bubble links, which retain their blue background for emphasis.
- Industry Reaction: SEO experts like Sachin Patel, Glenn Gabe, and Brodie Clark have observed and shared insights on this design test, sparking discussion about its impact.
Why This Matters
For SEO practitioners, changes in how citations are presented can affect click-through rates and user engagement metrics. Understanding these subtle shifts helps digital marketers adapt their strategies to maintain visibility and traffic. Monitoring ongoing updates ensures readiness for when Google rolls out design changes more broadly.
