X to take action against AI deepfakes of the Iran conflict

03/03/26
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of X Revises Creator Revenue Policies to Combat AI-Generated Deepfakes Amid Iran Conflict

X is updating its creator revenue share policies to tackle AI-generated deepfakes related to the Iran conflict. Users posting AI-created videos without disclosure face a 90-day suspension from revenue sharing, with repeat offenses leading to permanent bans. This move aims to reduce the spread of misinformation during critical times, though challenges remain due to state actors and other motivations. The policy specifically targets conflict-related AI content rather than all misinformation on the platform.

Optimixed’s Overview: How X Is Enhancing Revenue Rules to Fight AI Misinformation in Conflict Zones

Background and Context

Following reports of widespread misinformation on X during the ongoing Iran conflict, the platform has taken significant steps to preserve content authenticity. The surge in misleading posts—ranging from outdated footage to AI-generated videos and altered images—highlighted vulnerabilities in content verification, especially given the incentives of X’s creator revenue program.

Key Policy Changes

  • Disclosure Requirement: Users must clearly indicate when videos are AI-generated, particularly those depicting armed conflict.
  • Enforcement Measures: Failure to disclose results in a 90-day suspension from Creator Revenue Sharing; repeated violations cause permanent expulsion from the program.
  • Detection Methods: Automated flags based on Community Notes, metadata, and AI tool signals help identify violating content.

Implications and Challenges

While these policy adjustments mark progress in combating AI-driven misinformation, challenges persist:

  • Scope Limitations: The focus is on conflict-related AI videos, not all misinformation or other AI-generated content types.
  • State Actor Influence: Coordinated campaigns can still exploit the platform to spread false narratives.
  • Enforcement Consistency: Contrasts in handling other AI misuse cases, such as manipulated personal images, raise questions about comprehensive policy application.

Conclusion

X’s updated creator revenue share policy demonstrates an important acknowledgment of AI’s role in misinformation, especially during critical news events. By targeting undisclosed AI-generated conflict content, the platform aims to enhance information integrity, though continuous efforts will be necessary to address the broader ecosystem of false and misleading content.