YouTube creators can now like video comments in bulk

03/31/26
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of YouTube Introduces Bulk Comment Liking and Expands Creator Tools

YouTube now allows creators to like multiple positive comments at once with its new “Comments to Heart” feature, streamlining audience engagement. The platform is also expanding its Effect Maker tool globally, enabling creators to design and publish effects for YouTube Shorts. Additionally, the live stream Jewels currency is rolling out to more markets, enhancing monetization options for creators worldwide.

Optimixed’s Overview: Enhancing Creator Engagement and Monetization with YouTube’s Latest Features

Streamlined Comment Interaction with “Comments to Heart”

YouTube has introduced a new feature designed to help creators manage high volumes of comments more efficiently. The Comments to Heart tool allows creators to automatically like comments that YouTube’s system identifies as positive, removing the need for manual individual engagement and helping maintain community recognition on busy channels.

Expanded Monetization via Live Stream Jewels

  • Jewels are an in-app currency that viewers can purchase to send digital stickers during live streams.
  • Originally launched in the U.S., Jewels are now available in Australia, Indonesia, New Zealand, Taiwan, and Thailand, broadening creators’ earning potential.
  • A percentage of purchases made with Jewels goes directly to the streamer, encouraging viewer support.

Greater Creative Control with Effect Maker

YouTube’s Effect Maker platform, initially launched for select creators, is now accessible to all users with verified accounts and advanced features enabled. This web-based tool allows creators to design, publish, and manage custom effects for YouTube Shorts.

  • New AI video effects enable creators to generate video transformations through simple open prompts without complex scripting.
  • Added channel editor permissions allow effect creators to publish effects on behalf of others, facilitating collaboration and viral content growth.

These advancements showcase YouTube’s commitment to providing creators with innovative tools that foster engagement, creativity, and monetization opportunities across the platform.