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The “I Love You California” flag

Source: Danny Sullivan

By: Danny Sullivan

Posted on January 30, 2025

Meta streamlines Advantage+ catalog ad targeting, pushes automated options

Source: Search Engine Land

By: Anu Adegbola

Posted on January 30, 2025

Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.

Google tests AI-generated backgrounds for Shopping Ads

Source: Search Engine Land

By: Anu Adegbola

Posted on January 30, 2025

Google’s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.

35 Post-Event Survey Questions From Our Sold-Out Conference

Source: General Marketing - SEO Blog by Ahrefs

By: Si Quan Ong

Posted on January 30, 2025

In total, we sent three post-event surveys, targeted at the different stakeholders: attendees, employees, and sponsors.

AI Content Creation: My Process for High-Quality, SEO-Friendly Articles

Source: Content Marketing - SEO Blog by Ahrefs

By: Despina Gavoyannis

Posted on January 30, 2025

Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut.

How to Do a Backlink Gap Analysis (With Template)

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

Posted on January 30, 2025

A backlink gap analysis is the process of finding great links your competitors have that you don’t.

How to Build an SEO Topical Map (With Template)

Source: Content Marketing - SEO Blog by Ahrefs

By: Despina Gavoyannis

Posted on January 30, 2025

SEO topical maps make your content more user and search-engine friendly. This process is methodical and easy to implement, even for beginners.

Google Search launches Ask for me

Source: Search Engine Land

By: Barry Schwartz

Posted on January 30, 2025

This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.

Enterprise SEO Platform Buying Guide

Source: SEO Blog by Ahrefs

By: Patrick Stox

Posted on January 30, 2025

How to buy an enterprise SEO platform: advice from someone who’s been there, done it, and gotten the t-shirt.

Sr. SEO Specialist ~ OU Education Services ~ $70-85k ~ Hybrid (Norman, US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

Posted on January 30, 2025

Shape the Future of Online Learning with OU Education Services: OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As…

SEO & Content Specialist ~ Later ~ $80-95k (CAD) ~ Remote (CAN)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

Posted on January 30, 2025

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later…

SEO Web Engineer ~ Cleo ~ Remote (UK)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

Posted on January 30, 2025

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate…

Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset

Source: Search Engine Land

By: Anu Adegbola

Posted on January 30, 2025

Google’s Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.

Automate SEO analysis with Google Sheets, GSC & ChatGPT API

Source: Search Engine Land

By: Ludwig Makhyan

Posted on January 30, 2025

Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.

SEO & Social Manager ~ IG Group ~ Hybrid (London, UK)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

Posted on January 30, 2025

Job Description We’re looking for a creative SEO and Social Manager who can craft engaging narratives and drive performance insights across our website and social channels. This role is perfect for someone…

How to use SEO to enhance your visibility within a specific geographic area

Source: Search Engine Land

By: Gemma Fontané

Posted on January 30, 2025

Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.

Linear’s secret to building beloved B2B products | Nan Yu (Head of Product)

Source: Lenny's Newsletter

Posted on January 30, 2025

Linear’s head of product, Nan Yu, on why you don’t need to choose between speed and quality, Linear’s unique philosophy on deadlines, Nan’s systematic approach to creativity, and more

Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

Posted on January 30, 2025

Google says links matter less than before. Our findings suggest this is true overall, but for certain types of queries, links matter more.

Daily Search Forum Recap: January 30, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 30, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google search ranking volatility seems…

Google Search Ranking Volatility January 29 & 30th

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 30, 2025

Google Search ranking volatility spiked and heated again over the past 24-hours or so. I am seeing renewed chatter spike up yesterday, January 29th and continue through today. I am also seeing…

How To Find Google Maps Service Area Business Access Request Link

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 30, 2025

Did you know there is a quick way to directly generate an access request for Service Area Businesses in Google Maps? This is apparently not so new but also not widely known.

Why Only 100 Negative Keywords For Google Ads PMax Campaigns

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 30, 2025

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google Ads.

SEO Daily News Recaps for Wednesday, January 29, 2025

Posted on January 30, 2025

SEO Daily News Recap for Wednesday, January 29, 2025 listen to our podcast version of todays SEO Daily News Recap by Optimixed.com: SEO/Link Building Specialist ~ Advantage Services Group ~ Remote (WW)…

Google Business Profiles Batch Price Editing & Moving Restaurant Menu Items

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 30, 2025

We recently covered how you can now drag and drop menu items for your restaurant in your Google Business Profiles. But Google also seemed to add the ability to move menu items…

Google AI Overviews Go Deep With Gemini Advanced Deep Research

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 30, 2025

In early December, Sundar Pichai, the CEO of Google, said Google is starting to test powering AI Overviews with Gemini 2.0. Well, we may be starting to see some of that in…

Microsoft Advertising / Bing Ad Revenue Up 21%

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 30, 2025

Microsoft reported its second quarter 2025 earnings and it showed that its search and advertising revenue was up 21%. The previous quarter it was up 18%, then 19% but before than it…

Why One-Pagers Are Dead (And What to Send Instead) – SparkToro

Source: SparkToro

By: Amanda Natividad

Posted on January 30, 2025

Recently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your AI-generated replies

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Latest Headlines & Articles
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