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The “I Love You California” flag

Source: Danny Sullivan

By: Danny Sullivan

01/30/25

Meta streamlines Advantage+ catalog ad targeting, pushes automated options

Source: Search Engine Land

By: Anu Adegbola

01/30/25

Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.

Google tests AI-generated backgrounds for Shopping Ads

Source: Search Engine Land

By: Anu Adegbola

01/30/25

Google’s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.

35 Post-Event Survey Questions From Our Sold-Out Conference

Source: General Marketing - SEO Blog by Ahrefs

By: Si Quan Ong

01/30/25

In total, we sent three post-event surveys, targeted at the different stakeholders: attendees, employees, and sponsors.

AI Content Creation: My Process for High-Quality, SEO-Friendly Articles

Source: Content Marketing - SEO Blog by Ahrefs

By: Despina Gavoyannis

01/30/25

Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut.

How to Do a Backlink Gap Analysis (With Template)

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

01/30/25

A backlink gap analysis is the process of finding great links your competitors have that you don’t.

How to Build an SEO Topical Map (With Template)

Source: Content Marketing - SEO Blog by Ahrefs

By: Despina Gavoyannis

01/30/25

SEO topical maps make your content more user and search-engine friendly. This process is methodical and easy to implement, even for beginners.

Google Search launches Ask for me

Source: Search Engine Land

By: Barry Schwartz

01/30/25

This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.

Enterprise SEO Platform Buying Guide

Source: SEO Blog by Ahrefs

By: Patrick Stox

01/30/25

How to buy an enterprise SEO platform: advice from someone who’s been there, done it, and gotten the t-shirt.

Sr. SEO Specialist ~ OU Education Services ~ $70-85k ~ Hybrid (Norman, US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

01/30/25

Shape the Future of Online Learning with OU Education Services: OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As…

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