Meta streamlines Advantage+ catalog ad targeting, pushes automated options
Source: Search Engine Land
Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.
Google tests AI-generated backgrounds for Shopping Ads
Source: Search Engine Land
Google’s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.
35 Post-Event Survey Questions From Our Sold-Out Conference
In total, we sent three post-event surveys, targeted at the different stakeholders: attendees, employees, and sponsors.
AI Content Creation: My Process for High-Quality, SEO-Friendly Articles
Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut.
How to Do a Backlink Gap Analysis (With Template)
Source: General SEO - SEO Blog by Ahrefs
A backlink gap analysis is the process of finding great links your competitors have that you don’t.
How to Build an SEO Topical Map (With Template)
SEO topical maps make your content more user and search-engine friendly. This process is methodical and easy to implement, even for beginners.
Google Search launches Ask for me
Source: Search Engine Land
This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.
Enterprise SEO Platform Buying Guide
Source: SEO Blog by Ahrefs
How to buy an enterprise SEO platform: advice from someone who’s been there, done it, and gotten the t-shirt.
Sr. SEO Specialist ~ OU Education Services ~ $70-85k ~ Hybrid (Norman, US)
Source: In-house SEO jobs – SEOjobs.com
Shape the Future of Online Learning with OU Education Services: OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As…