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Google appears to be testing new branded search controls in AI Max campaigns

Source: Search Engine Land

By: Anu Adegbola

05/29/26

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively.

How to use Lighthouse to test your website for agentic readiness

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

05/29/26

Source: SEO Blog by Marie Haynes Consulting by Marie Haynes. Read the original article TL;DR Summary of How to Prepare Your Website for AI Agents Using Google’s New Lighthouse Report Google introduced…

Matt McGee on the Wild West days of SEO

Source: Search Engine Land

By: Barry Schwartz

05/29/26

Source: Search Engine Land by Barry Schwartz. Read the original article Matt was also the former Editor-in-Chief at Search Engine Land, so this interview is full of great SEO topics.

Google is Suspending eXp Realty Agents – Sterling Sky Inc

Source: Sterling Sky Inc

By: Sterling Sky

05/29/26

Source: Sterling Sky Inc by Sterling Sky. Read the original article Sherry Bonelli, a Google Business product expert, chimed in and said “I have heard from several people that Google has said…

Google Ads launches built-in lead management dashboard

Source: Search Engine Land

By: Anu Adegbola

05/29/26

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance.

How to train Claude to sound like your brand

Source: Search Engine Land

By: Anna Crowe

05/29/26

Source: Search Engine Land by Anna Crowe. Read the original article If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice,…

How to structure paid social creative testing for better performance

Source: Search Engine Land

By: Akvile DeFazio

05/29/26

Source: Search Engine Land by Akvile DeFazio. Read the original article Platforms can recognize when creative variations are nearly identical, making differentiated concepts more valuable than cosmetic tweaks.

Beyond RAG: Why every AI search platform is now agentic and what that means for your content

Source: Search Engine Land

By: Michael King

05/29/26

Source: Search Engine Land by Michael King. Read the original article AI search has outgrown simple RAG. Learn how today’s hidden AI retrieval systems decide whether your content gets surfaced or filtered…

Why your B2B PPC metrics may be lying to you

Source: Search Engine Land

By: Melissa Mackey

05/29/26

Source: Search Engine Land by Melissa Mackey. Read the original article More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.

Daily Search Forum Recap: May 29, 2026

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/29/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Search Engine Updates and Tests: Google Ads Prospect Mode, Shopping Ad Labels & More In recent search…

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