Google launched its Universal Cart feature in US Search and Gemini with Nike, Sephora, Target, and Walmart, but postponed availability on YouTube and Gmail despite earlier May promises.

Thrad doubled its advertiser-funded program for testing in-chat ads to $1 million in a second round open to AI chat apps.

Google introduced Vehicle Top Ads, a new search ad format in beta that lets automotive manufacturers display vehicles with rich visuals and details directly in search results.

Addressability and targeting restrictions re-emerged as a major concern at Prebid Summit, driven by Apple's iOS 27 privacy changes.