Meta's Muse AI bot generated one-third of all AI browser traffic in its first 9 days, mostly from CDN infrastructure rather than consumer devices, per security firm DataDome.

Amazon rebranded its advertising automation tool to Ads Agent, positioning it as an active software product unlike Meta's failed metaverse bet, but its pricing model remains the critical test.

Thrad doubled its advertiser-funded program for testing in-chat ads to $1 million in a second round open to AI chat apps.

Addressability and targeting restrictions re-emerged as a major concern at Prebid Summit, driven by Apple's iOS 27 privacy changes.

YouTube is labeling AI-generated music on its platform and main app to improve transparency.