SEO Daily News Recap for Friday, May 30, 2025
Organic SEO & Search News
The Accessibility Advantage in SEO – Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.
Google May Extend The Search Box – Google may extend the Google Search box so you can see more of your longer query. As you know, people are doing longer searches these days, and sometimes, you can’t see the full query when you type it. Instead, you need to scroll to see the 2,000 plus characters you entered into the search box.
Video: Google Search Ranking Volatility, Web Publishing Dead, AI Mode Search Console Data & AI Mode Scares SEOs – This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared of AI Mode in Google…
Paid Search & Platform Innovations
Daily Search Forum Recap: May 30, 2025 – Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. If you want your pages to show in Google’s AI Mode, it must be indexed. Google Ads channel reporting for PMax campaigns was seen in the wild. Google Ads AI Max replaced Search Max in Google Ads. Google may extend the search box. Google described how Googlebot changed over the years. And I posted my weekly SEO video recap today. Note, I am offline Monday and Tuesday for a holiday…
Almost Half of Google Searches Are Branded. Here’s Why That Matters – Brand strength shapes how people search on Google—more than most marketers realize. Page Needs To Be Indexed To Be Shown In Google AI Mode – Google has once again confirmed that in order for Google to show your content as a citation or link in AI Mode, it generally needs to be crawled and then indexed by Google. This is the same thing for a page to be shown in Google Search, Google AI Overviews and other Google properties.
General Digital Marketing
Google Ads Channel Reporting For Performance Max In The Wild – Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about a month ago, after hearing leaks of it weeks prior and now some are able to see it in their accounts.
How Googlebot Crawling Has Changed Over The Years – Gary
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Google May Extend The Search Box
Google may extend the Google Search box so you can see more of your longer query. As you know, people are doing longer searches these days, and sometimes, you can’t see the full query when you type it. Instead, you need to scroll to see the 2,000 plus characters you entered into the search box.
Source:
Search Engine Roundtable
Video: Google Search Ranking Volatility, Web Publishing Dead, AI Mode Search Console Data & AI Mode Scares SEOs
This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared of AI Mode in Google…
Source:
Search Engine Roundtable
Daily Search Forum Recap: May 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
If you want your pages to show in Google’s AI Mode, it must be indexed. Google Ads channel reporting for PMax campaigns was seen in the wild. Google Ads AI Max replaced Search Max in Google Ads. Google may extend the search box. Google described how Googlebot changed over the years. And I posted my weekly SEO video recap today. Note, I am offline Monday and Tuesday for a holiday…
Source:
Search Engine Roundtable
How Googlebot Crawling Has Changed Over The Years
Gary Illyes from Google described how search engine crawlers have changed over the years. This came up in the latest Search Off the Record podcast with Martin Splitt and Gary Illyes from Google.
Source:
Search Engine Roundtable
Seriously, please stop with the new acronyms. It’s still SEO: Search Everywhere Optimization. – SparkToro
It’s a day ending in Y, which means my social feeds are filled with people attempting to rebrand the acronym "SEO." Look, I ain’t here to rain on your
Source:
SparkToro
AI and Machine Learning in SEO
Page Needs To Be Indexed To Be Shown In Google AI Mode
Google has once again confirmed that in order for Google to show your content as a citation or link in AI Mode, it generally needs to be crawled and then indexed by Google. This is the same thing for a page to be shown in Google Search, Google AI Overviews and other Google properties.
Source:
Search Engine Roundtable
User Experience and SEO Optimization
The Accessibility Advantage in SEO
Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.
Source:
moz (en-US)
Almost Half of Google Searches Are Branded. Here’s Why That Matters
Brand strength shapes how people search on Google—more than most marketers realize.
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads Channel Reporting For Performance Max In The Wild
Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about a month ago, after hearing leaks of it weeks prior and now some are able to see it in their accounts.
Source:
Search Engine Roundtable
Google Ads Al Max For Search Campaigns In The Interface
Google seems to be renaming Search Max to AI Max within the Google Ads interface. The new wording for this says, "Al Max for search campaigns." Then there is a toggle to turn on "Optimise your campaign with Al Max" with a beta label.
Source:
Search Engine Roundtable
Job Postings
Job Postings
5/30/2025
B2B SEO Lead ~ Canva ~ $156-241k ~ Hybrid (Los Angeles, US)
Join the team redefining how the world experiences design. Hello, g’day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you’re probably keen to find out what’s on offer, so we’ll get straight to the point. Where and how you can work Our […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
5/30/2025
SEO Site Content Analyst ~ Apex Service Partners ~ $70-90k ~ Hybrid Irving,TX (US)
Apex Service Partners is dedicated to leveraging the power of people. As part of our overarching mission, we are dedicated to supporting, growing and improving careers within the trades. Technicians are at the heart of what we do. Currently, Apex supports about 50 leading market area brands across the country. We are looking for a […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
5/30/2025
Head of SEO ~ LegalZoom ~ Remote (US)
About LegalZoom LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents. As the industry leader in business formations, innovation remains at the center of […]
