SEO Daily News Recap for Thursday, June 5, 2025
Organic SEO & Search News
X Tests New Process to Reduce Political Division in the App – The experiment will highlight posts that see cross-political agreement.
New Insights Highlight X’s Shift to the Right Under Elon Musk – Democrat users report increasing unease at X’s changes.
An interesting look at which pages Google started deindexing in late May, 2025 – Marie Haynes – Many SEOs are noticing that Google is indexing less content since late May, 2025.
Google updated its explicit search ranking algorithm to target sites hiding explicit videos – Google updated its SafeSearch documentation.
Paid Search & Platform Innovations
X Reforms API Pricing As it Seeks More Revenue Options – X is shifting to a revenue share model for projects that use its API.
Google Shares Data on NBA Finals Related Search Terms – The NBA Championship series gets underway this week.
Google Tests AI Versions of High-Profile Influencers – The bots will be trained on the creators’ content and input.
Google Ads API Version 20 Now Out – Google has released version 20 of the Google Ads API, with major updates expected in 2025.
General Digital Marketing
Snapchat Launches Apple Watch App – Now you’ll be able to stay in touch with Snap conversations at all times.
LinkedIn Shares Video Posting Best Practices – Some handy pointers for your LinkedIn content strategy.
Bloomberg Interviews Google’s CEO, Sundar Pichai – A comprehensive interview covering AI, search, the monopoly case, and more.
FTX Sues Neil Patel for $55 Million – Cyrus Shepard posted about how FTX is suing Neil Patel and his company, for $55 million.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
New Insights Highlight X’s Shift to the Right Under Elon Musk
Democrat users report increasing unease at X’s changes.
Source:
Social Media Today – Latest News
Google Shares Data on NBA Finals Related Search Terms
The NBA Championship series gets underway this week.
Source:
Social Media Today – Latest News
An interesting look at which pages Google started deindexing in late May, 2025 – Marie Haynes
Many SEOs are noticing that Google is indexing less content since late May, 2025. I have access to a bunch of sites in GSC and thought it would be interesting to see what patterns I could find. In most cases, there is a drop in inedexed pages that starts on May 27, 2025. These are […]
Daily Search Forum Recap: June 5, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google updated its explicit search ranking algorithm to target sites hiding explicit videos, plus Google updated its SafeSearch documentation. Are you noticing an indexing decline since late May…
Source:
Search Engine Roundtable
FTX Sues Neil Patel for $55 Million
Cyrus Shepard posted about how FTX, you know, the company Sam Bankman-Fried ran, is now suing Neil Patel and his company, for $55 million. There are a ton of whoppers in this lawsuit, and I have no idea who is right or wrong here, but as Cyrus noted, Neil Patel went through lots of efforts to hide this in the Google search results.
Source:
Search Engine Roundtable
Google Indexing Less Since Late May 2025?
Several individuals have inquired whether Google has been indexing fewer pages on websites since late May. I’ve seen a number of complaints, and while nothing is verified on Google’s end, I wanted to share these reports with you.
Source:
Search Engine Roundtable
Google Updates Ranking Algorithm For Explicit Content & Videos; Updates SafeSearch Documentation
Google has updated its search ranking algorithm to "more strongly affect the sites that host explicit videos but don’t allow Googlebot to fetch those video files" which may lead to a "significant drop in ranking" for some of these sites. Google also updated its SafeSearch documentation with new best practices and details.
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
How to Use SparkToro + LLMs to Do Marketing Magic – SparkToro
Most folks who follow me know I’m a bit of a late adopter and skeptic of AI. Yes, it can do some impressive things that takes humans a long, painful
Source:
SparkToro
AI and Machine Learning in SEO
Google Tests AI Versions of High-Profile Influencers
The bots will be trained on the creators’ content and input.
Source:
Social Media Today – Latest News
Anthropic’s CPO on what comes next | Mike Krieger (co-founder of Instagram)
How Anthropic’s CPO, Mike Krieger, uses AI to reinvent product development, raise curious kids, and build the future of work
Source:
Lenny’s Newsletter
Bloomberg Interviews Google’s CEO, Sundar Pichai
Bloomberg’s Emily Chang interviewed Google’s CEO, Sundar Pichai, last night at the Bloomberg Tech summit in San Francisco. The interview covered a ton of topics and was pretty fast-paced. It goes across AI, search, the monopoly case and more.
Source:
Search Engine Roundtable
Content Marketing and Strategy
LinkedIn Shares Video Posting Best Practices
Some handy pointers for your LinkedIn content strategy.
Source:
Social Media Today – Latest News
User Experience and SEO Optimization
X Tests New Process to Reduce Political Division in the App
The experiment will highlight posts that see cross-political agreement.
Source:
Social Media Today – Latest News
Snapchat Launches Apple Watch App
Now you’ll be able to stay in touch with Snap conversations at all times.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
X Reforms API Pricing As it Seeks More Revenue Options
X is shifting to a revenue share model for projects that use its API.
Source:
Social Media Today – Latest News
Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads
Skippable ads are good for recall, but that may not always be a positive.
Source:
Social Media Today – Latest News
Google Ads API Version 20 Now Out
Google has released version 20 of the Google Ads API, this is a major release, and we are expecting two more major releases in 2025. Google updated its API release schedule update, there is new Demand Gen ad_network_type reporting, Platform comparable conversions and Campaign-level negative keywords for PMax – plus more.
Source:
Search Engine Roundtable
Job Postings
Job Postings
6/5/2025
SEO Consultant ~ Botify ~ $130,000 ~ Remote (US)
Botify’s leading agentic AI search technology and seasoned experts ensure every brand has the power to be found, both in traditional and AI search. With one powerful platform, brands achieve visibility, relevance, and greater control across Google, Bing, ChatGPT, Perplexity, and more. Botify’s technology powers agentic workflows, AI-driven recommendations, and automated cross-platform indexation and deployment. […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
6/5/2025
SEO & Copywriting Specialist ~ Inhabit ~ Remote (US)
About Inhabit Inhabit operates a unique collective of tech-forward companies serving the residential, commercial, and short-term rental industries. Our team members deliver best-in-class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. Inhabit believes that property managers are central to the success of the residential and short-term rental markets […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
6/5/2025
SEO Specialist ~ CitizenShipper ~ $94.3k ~ Remote (US)
SEO Specialist: Build the Rankings. Own the Revenue. Leave a Legacy This isn’t your typical SEO job. We’re not looking for someone to update meta tags and beg for backlinks. We’re looking for a ranking-obsessed growth animal — someone who treats organic traffic like a high-stakes battlefield. If you see search as the greatest compounding […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
6/5/2025
SEO Content Writer ~ Metricool ~ $50-60k ~ Remote (US)
If you love helping marketing teams reach their market, not only positioning but creating great content for social media managers, at Metricool, you will be able to do it with creativity and strategy freedom. You can work 100% remotely in an international and fast-growth company where all the team members love to create, work in […]
Source:
In-house SEO jobs – SEOjobs.com


















