TikTok Expands ‘Out of Phone’ Offering to More High Exposure Surfaces

07/29/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of TikTok Expands ‘Out of Phone’ Advertising to New Locations

TikTok is broadening its “Out of Phone” off-platform advertising program to include new venues like shopping malls, taxis, and water refilling stations. The expansion introduces four new partners—Curb, Westfield Malls, Rockbot, and Hope Hydration—to reach audiences across diverse public spaces. This initiative enhances brand visibility by placing engaging TikTok content on multiple screens beyond traditional digital devices. Advertisers can leverage this program through TikTok Ads Manager to amplify campaigns ahead of peak shopping seasons.

Optimixed’s Overview: How TikTok Is Revolutionizing Off-Platform Advertising with Innovative Screen Partnerships

Extending TikTok’s Reach Beyond Smartphones

TikTok’s “Out of Phone” program is evolving to bring its viral content to an even broader audience by integrating into everyday environments. The latest phase adds significant new touchpoints where users can encounter TikTok videos outside their personal devices, enhancing engagement opportunities for creators and advertisers alike.

New Partners and Expanded Screen Locations

  • Curb: Focuses on in-taxi entertainment, bringing TikTok content to vehicle passengers nationwide.
  • Westfield Malls: Expands TikTok’s presence in shopping centers, offering more screen placements in retail spaces.
  • Rockbot: Delivers TikTok content in retail media settings like gyms, cafes, and in-flight entertainment systems.
  • Hope Hydration: Introduces TikTok videos to water refilling stations situated in prominent public locations.

Benefits for Brands and Advertisers

By utilizing TikTok’s “Out of Phone” program, brands can:

  • Increase brand awareness by engaging consumers in diverse physical environments.
  • Leverage user-generated content to create authentic and relatable campaigns.
  • Customize media plans via TikTok Ads Manager to optimize reach and impact.

With the expansion timed before major shopping periods, this approach offers advertisers a compelling avenue to connect with consumers beyond the screen they hold in their hands, making TikTok’s content more accessible and influential across daily life settings.