SEO Daily News Recap for Wednesday, August 6, 2025
Organic SEO & Search News
Google Search rankings are shaking up again, after a day or so of cooling. Why Semantic HTML matters for SEO and AI – HTML is the foundational language of the web. Semantic HTML markup on your webpages can help machine systems better understand your content and its value. Ask Anything In AI Mode Within Google Product Listings – Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in the Google Search product listings. Google Testings AI Mode Tab Icon With Divider – Google is testing adding an icon and a line separator/divider for the AI Mode tab under the search bar. Google Ads Negative Keywords Train Smart Bidding – Google’s Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria the system checks for campaign and ad group eligibility. Google Ads Updates EU Political Content Policy – Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the following regional restriction for the European Union (EU). This goes into effect in September 2025. Google Search Rolling Out Sticky Search Bar – Google seems to be rolling out a sticky search bar, so as you scroll down the page, the scroll bar sticks to the top. Google actually made this official in 2018, but then eventually stopped and now it seems to be back. Google Search Ranking Volatility Calmed For Just A Second – I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a day or so after we saw some Google search ranking volatility cooling, only to see that volatility spike again the following day.
Paid Search & Platform Innovations
X is Looking to Use Grok to Verify User Ages – Age checking is set to become a legal requirement in various regions. Bluesky Reaches 38 Million Users, Though Post Volume is Declining – Bluesky’s growth momentum has slowed, but it is still growing. Google Says That AI Previews Have Not Impacted Overall Referral Traffic From Search – Google says that referrals have declined for some sites, but have gained for others. Snapchat Adds Saturn Connection to Provide More Insight into Friends’ Calendars – The integration comes after Snapchat recently acquired the Saturn app. TikTok Publishes New Report on How to Improve Marketing Attribution and Focus – The report aims to provide an improved framework for marketing attribution. Instagram Official Launches Re-Posts, Friend Map and More – The latest IG updates could have a significant impact on how you use the app. Instagram’s Experimenting With a New Way to Highlight Your Interests – The option could facilitate more connection around shared interests and hobbies. Meta Shares Insights into the Value of Personalization, and Responsible Data Usage – The report
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Bluesky Reaches 38 Million Users, Though Post Volume is Declining
Bluesky’s growth momentum has slowed, but it is still growing.
Source:
Social Media Today – Latest News
Google Says That AI Previews Have Not Impacted Overall Referral Traffic From Search
Google says that referrals have declined for some sites, but have gained for others.
Source:
Social Media Today – Latest News
Instagram Official Launches Re-Posts, Friend Map and More
The latest IG updates could have a significant impact on how you use the app.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: August 6, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search rankings are shaking up again, after a day or so of cooling…
Source:
Search Engine Roundtable
Google Search Ranking Volatility Calmed For Just A Second
I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a day or so after we saw some Google search ranking volatility cooling, only to see that volatility spike again the following day.
Source:
Search Engine Roundtable
Technical SEO
Why Semantic HTML matters for SEO and AI
HTML is the foundational language of the web. Semantic HTML markup on your webpages can help machine systems better understand your content and its value.
Source:
SEO for Google News
Ask Anything In AI Mode Within Google Product Listings
Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in the Google Search product listings. So when you click on a product, there is a new section named Ask Anything In AI Mode.
Source:
Search Engine Roundtable
Google Testings AI Mode Tab Icon With Divider
Google is testing adding an icon and a line separator/divider for the AI Mode tab under the search bar. Google always placed the AI Mode tab at the first spot on the left, but now it is testing making it stand out even more with an icon and this divider.
Source:
Search Engine Roundtable
Local SEO
International SEO
AI and Machine Learning in SEO
Are we ready for AI sales reps?
RB2B replaced a sales-assist team with an AI avatar. Here’s what happened.
Source:
Kyle Poyar’s Growth Unhinged
Content Marketing and Strategy
TikTok Publishes New Report on How to Improve Marketing Attribution and Focus
The report aims to provide an improved framework for marketing attribution.
Source:
Social Media Today – Latest News
User Experience and SEO Optimization
X is Looking to Use Grok to Verify User Ages
Age checking is set to become a legal requirement in various regions.
Source:
Social Media Today – Latest News
Snapchat Adds Saturn Connection to Provide More Insight into Friends’ Calendars
The integration comes after Snapchat recently acquired the Saturn app.
Source:
Social Media Today – Latest News
Instagram’s Experimenting With a New Way to Highlight Your Interests
The option could facilitate more connection around shared interests and hobbies.
Source:
Social Media Today – Latest News
Meta Shares Insights into the Value of Personalization, and Responsible Data Usage
The report looks at how consumers and brands benefit from personalized targeting.
Source:
Social Media Today – Latest News
Google Search Rolling Out Sticky Search Bar
Google seems to be rolling out a sticky search bar, so as you scroll down the page, the scroll bar sticks to the top. Google actually made this official in 2018, but then eventually stopped and now it seems to be back.
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads Negative Keywords Train Smart Bidding
Google’s Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria the system checks for campaign and ad group eligibility.
Source:
Search Engine Roundtable
Google Ads Updates EU Political Content Policy
Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the following regional restriction for the European Union (EU). This goes into effect in September 2025.
Source:
Search Engine Roundtable
Job Postings
Job Postings
8/6/2025
Senior SEO Manager ~ Envisionit ~ $90,000 – 95,000 ~ Remote (USA)
Envisionit, an award-winning integrated marketing agency based in Chicago, is seeking a Senior SEO Manager to join our growing team. Our clients span a number of industries including Consumer brands, Technology and Tourism. Come work alongside a tight-knit bunch of seriously skilled people who genuinely like each other, have fun and work hard for collective […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
8/6/2025
SEO Manager ~ Cengage Learning ~ $67,000.00 – $84,000 ~ Remote (USA)
We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. […]
Source:
SEO Agency Jobs – SEOjobs.com
