2025 SEO Headlines

SEO Daily News Recaps for Wednesday, August 13, 2025

08/14/25

SEO Daily News Recap for Wednesday, August 13, 2025

Organic SEO & Search News

TikTok Adds AI Avatar Stickers, Expanding its AI Toolset – TikTok continues to integrate more AI elements.

Russia Restricts WhatsApp and Telegram Usage in the Nation – Russian authorities are seeking to push Russian users towards its own local messaging platform.

LinkedIn Will Now Enable Brands to Sponsor User Posts that Link to a LinkedIn Event – A new way to highlight your upcoming LinkedIn events.

X Expands Grok Translation on Posts In-Stream – All U.S. users can now access Grok translations for posts.

LinkedIn Expands Access to AI-Assisted Job Summaries – More regions can now access LinkedIn’s AI job summary tool.

New Study Suggests That Posting More Often Is Key to IG Growth – Posting more will lead to more opportunities on Instagram.

Paid Search & Platform Innovations

Want your ads on YouTube TV? Here’s what Google says you need – A new Google help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on YouTube TV.

YouTube expands Promote tools, no Google Ads needed – YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.

Google Ads Using New AI To Reduce Invalid Traffic – Google announced it has new AI and large language models to fight invalid ad traffic.

Google Opens Dating & Companionship Ads To More Countries – Google has removed some of the restricted countries from the list of countries not allowed to serve Dating and Companionship ads.

Google and Bing Tests Search Title Expansion, Colors & Location Moves – Google and Bing are busy testing changing the search results snippets title.

General Digital Marketing

The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge – Lectric spent $100K for $7M worth of brand awareness. Here’s what happened, how their campaign worked, and why it matters.

Google Discover Headline Generator – Lily Ray – No Description Available

Daily Search Forum Recap: August 13, 2025 – Here is a recap of what happened in the search forums today.

How Dale Carnegie’s principles are foundational for Positionless Marketing – Why the habits behind “How to Win Friends and Influence People” are essential for today’s AI-enabled marketers.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


Daily Search Forum Recap: August 13, 2025

Here is a recap of what happened in the search forums today…

Source:
Search Engine Roundtable


Google and Bing Tests Search Title Expansion, Colors & Location Moves

Google and Bing are busy testing changing the search results snippets title. In one case, Google is expanding the title of the search result on mouse hover. In another case, Google is testing changing the color of the title on hover. Bing is also testing title colors and moving the URL in the search snippet.

Source:
Search Engine Roundtable


Google Top Stories Preferred Sources Graduates Labs

Google has launched the Preferred Sources top stories feature fully in the US and India, after testing it in Search Labs for a bit over six weeks. As I said then, this is a nice feature for publishers and hopefully will lead to more traffic from Google Search for some.

Source:
Search Engine Roundtable


SEO Tools and Data Analysis


International SEO


Russia Restricts WhatsApp and Telegram Usage in the Nation

Russian authorities are seeking to push Russian users towards its own local messaging platform.

Source:
Social Media Today – Latest News


X Expands Grok Translation on Posts In-Stream

All U.S. users can now access Grok translations for posts.

Source:
Social Media Today – Latest News


AI and Machine Learning in SEO


Content Marketing and Strategy


How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%

Description: Struggling with SEO in volatile SERPs? Discover the 6-step strategy that boosted search visibility by 375% with a proven, repeatable process grounded in results.

Source:
moz (en-US)


The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge

Lectric spent $100K for $7M worth of brand awareness. Here’s what happened, how their campaign worked, and why it matters.

Source:
General Marketing – SEO Blog by Ahrefs


The implosion of the blogging-for-dollars revenue model

Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging boom. Here’s what’s coming next.

Source:
Search Engine Land


How Dale Carnegie’s principles are foundational for Positionless Marketing

Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers.

Source:
Search Engine Land


Career Development and Industry Trends


E-commerce and Affiliate SEO


Maximizing SEO with Google’s Loyalty Program & Promotion Features in GMC Next

Google is giving more visibility to loyalty programs & promotions loaded through GMC Next. Here’s how to maximize performance for SEO.

Source:
SEO Blog by Brodie Clark


User Experience and SEO Optimization


Measuring what matters in a post-SEO world

Stop sending ranking reports no one cares about. Learn the metrics that prove SEO’s value in an AI-heavy, zero-click world.

Source:
Search Engine Land

Paid Search & Platform Innovations


Paid Search and Advertising


Want your ads on YouTube TV? Here’s what Google says you need

A new Google help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on YouTube TV.

Source:
Search Engine Land


YouTube expands Promote tools, no Google Ads needed

YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.

Source:
Search Engine Land


Google Ads Using New AI To Reduce Invalid Traffic

Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a "40% reduction in IVT stemming from deceptive or disruptive ad serving practices."

Source:
Search Engine Roundtable


Google Opens Dating & Companionship Ads To More Countries

Google has removed some of the restricted countries from the list of countries not allowed to serve Dating and Companionship ads. Specifically, Google removed Bangladesh, Sri Lanka, Nepal, Pakistan and the UAE from the list.

Source:
Search Engine Roundtable


Google Ads Gender Exclusion In Performance Max Campaigns

Google Ads has added the gender exclusions feature for Performance Max campaigns. This was previously announced last week and is now showing up in the Google Ads interfaces for advertisers.

Source:
Search Engine Roundtable

Job Postings


Job Postings


8/13/2025


Content Lead – SEO ~ Gametime United ~ $124,483 – $146,450 ~ Remote (USA)

About Us: Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


8/13/2025


SEO Consultant ~ Botify ~ $130,000+ Bonus ~ Remote (US)

Botify’s leading agentic AI search technology and seasoned experts ensure every brand has the power to be found, both in traditional and AI search. With one powerful platform, brands achieve visibility, relevance, and greater control across Google, Bing, ChatGPT, Perplexity, and more. Botify’s technology powers agentic workflows, AI-driven recommendations, and automated cross-platform indexation and deployment. […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


8/13/2025


Senior Website Marketing Strategist (SEO) ~ EDDY ~ Remote (USA)

Job Details Remote – Lenexa, KS Fully Remote Job Title: Senior Website Marketing Strategist (SEO) Department: Enrollment Management Services Location: Remote Reports to: Director of Website Marketing Who You Are We are currently seeking a Senior Website Marketing Strategist (SEO) with a strong background in SEO strategy and a proven track record in client-facing roles. […]

Source:
SEO Agency Jobs – SEOjobs.com