Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Testing AI Mode in Unsupported EU Regions Including Romania
Google is actively testing AI Mode in regions where it is not officially available, including parts of the European Union like Romania. This indicates an imminent launch of AI Mode in the EU. Users in these unsupported regions have reported seeing AI Mode pop-ups and teasers in the Google Search app. These tests suggest Google is preparing to expand AI Mode access beyond the current 180+ countries.
Optimixed’s Overview: Insights into Google’s Expansion of AI Mode Testing in the European Union
Google’s Strategic AI Mode Rollout Testing
Despite officially supporting AI Mode in over 180 countries and regions, Google is now experimenting with AI Mode in areas where it is not yet launched. This includes the European Union, with Romania as a notable example. Such testing phases typically precede a broader release and help Google gather feedback and troubleshoot potential issues.
Recent User Reports Highlight Testing Activity
- Radu Oncescu, a user in Romania, shared screenshots of AI Mode pop-ups in the Google Search app on iOS.
- Romania is currently not listed among the officially supported countries for AI Mode, making these sightings significant.
- This activity was noted during August 2025, signaling that Google’s launch in the EU could be imminent.
Implications for Users and SEO
The testing and anticipated launch of AI Mode in the EU will likely enhance search experiences with AI-powered features, potentially affecting search behavior and SEO strategies. Businesses and content creators in the EU should prepare for these changes to stay competitive in evolving search landscapes.
