Organic SEO & Search News

Google AI Mode may become the default Google Search experience “soon.” – Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon.

How AI is reshaping the product role | Oji and Ezinne Udezue – Finding sharp problems, embracing chaos, PMs as the new bottleneck, and why simplicity still matters most.

Paid Search & Platform Innovations

5 Ways to Research Key Trends for Your Social Media Ad Campaigns – Some tools to help you research your optimal marketing approach.

TikTok Reaches 200 Million EU Users – A new growth milestone for the short-form video app.

Snapchat Launches First Open Prompt AI Lens – A new AI option for your Snaps.

Instagram Will Now Enable You to Pin Your Own Post Comments – Another option for your IG updates.

Threads Rolls Out Auto-Added Threads Counts on Posts – An easier way to keep track of connected posts in the app.

General Digital Marketing

Google AI Mode may become the default Google Search experience “soon.” – Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon.

How AI is reshaping the product role | Oji and Ezinne Udezue – Finding sharp problems, embracing chaos, PMs as the new bottleneck, and why simplicity still matters most.