Daily Search Forum Recap: September 23, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google AI Mode travel features seems to have expanded. Google’s John Mueller spoke about authentication for SEO tools. Bing is testing bolding titles for search results and ads. Bing is testing more sitelinks interfaces. Google AI Mode tests the query on the right side. This was pre-written and scheduled…

Source:
Search Engine Roundtable

Bing Testing Sitelinks Interfaces

Microsoft is testing various interfaces for the sitelinks in Bing Search. We’ve seen and reported on Bing testing sitelinks many, many times here, so here are a few more variations.

Source:
Search Engine Roundtable

Bing Bolding Titles For Search Results & Ads

Microsoft is testing bolding the title links in the Bing search results for both the organic and paid listings. I am not sure if this was a bug or a test, but I suspect it was a test.

Source:
Search Engine Roundtable

YouTube Adds New Comment Filters, Highlights for Live-Streams

The new comment filters will make it easier to stay on top of interactions.

Source:
Social Media Today – Latest News

LinkedIn Launches Company Intelligence API

New insights for your LinkedIn campaigns.

Source:
Unknown Source

Google Ads streamlines scripts documentation

You can now navigate Google Ads scripts more easily with streamlined guides, a central reference tab, and consolidated sample code.

Source:
Search Engine Land

How to Measure AI Visibility Across LLM Platforms

Learn how to measure your brand’s AI visibility across ChatGPT, Perplexity, and other LLM platforms. Track share of voice, sentiment, competitors, and more.

Source:
Unknown Source

Google On Authentication For SEO Tools & Personal Crawlers

Google’s John Mueller posted saying "Authentication for your personal crawlers & SEO tools is going to be more and more of a topic." I believe, but I can be wrong, this is alluding to the num parameter being disabled and how tools are having issues now with scraping Google.

Source:
Search Engine Roundtable

The must-have social media tool for multi-location brands in 2026

Learn about Rallio, the latest in AI-powered social media tools, igniting online visibility.

Source:
Search Engine Land

Google Expands Conversational AI Image Editing to All US Android Users

This could be a handy tool for customizing images on the go.

Source:
Unknown Source

Meta Allows US Allies to Access Llama AI Models for Military Training

So now, the company that powers Facebook will also power the military.

Source:
Unknown Source

65 AI in SEO Statistics for 2025

Get all the AI in SEO statistics you need to get on top of generative engine optimisation and take lead in new search spaces like ChatGPT and AI Overviews.

Source:
Digitaloft

Google AI Mode Testing Moving Query To Right Side

Google is testing moving your query from the left top position to the right top position of the AI response within AI Mode. This is a subtle change but it is interesting to see Google test these small changes to AI Mode.

Source:
Search Engine Roundtable

Google AI Mode Travel Planning Updates

Google AI Mode has had travel planning for some time but according to some in the travel industry, Google recently began rolling out more of these features in the wild. These include dynamic day-by-day trip plans, hotel add-ons, tickets, and dining stitched into a single AI conversation.

Source:
Search Engine Roundtable

Schema and AI Overviews: Does structured data improve visibility?

A head-to-head schema experiment uncovers whether well-implemented structured data gives pages an edge in Google AI Overviews.

Source:
Search Engine Land

Your GEO content audit template

Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.

Source:
Search Engine Land

TikTok Provides Tips for Luxury Brand Marketers

Some handy pointers on how to maximize your branding efforts in the app.

Source:
Unknown Source

How To Diversify Your Traffic Outside of Google SERPS

Is your traffic strategy too reliant on Google SERPs? Learn how digital PR and brand-led content can diversify your traffic and build lasting visibility beyond search.

Source:
moz (en-US)

Digitaloft is appointed as the UK PR agency for leading mattress brand Emma

Digitaloft is appointed as the UK PR agency for the leading mattress brand Emma. The partnership will focus on building Emma’s market share and maximising its presence on Google, PR and brand building.

Source:
Digitaloft

AI-Generated Content 101 for Marketers and Creators

Best practices, top tool recommendations, crucial consumer data, and all the platform-specific rules you need to know.

Source:
Content Marketing – SEO Blog by Ahrefs

LinkedIn Launches Career Hub to Help Maximize Career Opportunities

LinkedIn’s looking to help professionals build towards the next stage of their career.

Source:
Social Media Today – Latest News

Search Central Live Dubai 2025  |  Google Search Central Blog  |  Google for Developers

No Description Available

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Google Search Central Blog

How to get the most out of your product pass, part 1

Tips for taking full advantage of the 15+ free premium products you have access to as a paid subscriber

Source:
Lenny’s Newsletter

How to get the most out of your product pass, part 1

Tips for taking full advantage of the 15+ free premium products you have access to as a paid subscriber

Source:
Lenny’s Newsletter

Ask an Expert: How to Start with GEO?

There’s no universal guide for product integraton on genAI platforms, but merchants can take proactive steps to prepare.

Source:
SEO – Practical Ecommerce

WhatsApp rolls Out In-Stream Translation for Messages

A simple way to conquer language barriers in the messaging app.

Source:
Unknown Source

LinkedIn Will Now Integrate More Data from Microsoft for Ad Performance Tracking

More data for your LinkedIn ad targeting.

Source:
Unknown Source

Google pushes Demand Gen deeper into performance marketing

Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.

Source:
Search Engine Land

Microsoft clarifies nonprofit ad grant program status

Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted.

Source:
Search Engine Land

LinkedIn Company Intelligence API links ads to pipeline, revenue

LinkedIn’s new API gives B2B advertisers clearer proof of ROI by tying campaign engagement directly to pipeline and revenue outcomes.

Source:
Search Engine Land

Head of Content, SEO & AI Search ~ Animalz ~ $85,000 – $110,000 ~ Remote (USA)

About Animalz Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content. Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer’s goals and context. We pride ourselves on our deep interest […]

Source:
SEO Agency Jobs – SEOjobs.com

Local SEO Project Manager for Scalable Agency Work (WordPress + GMB + Citations) ~ Home Alliance ~ $12.00 – $35.00 / hr ~ Remote (USA)

We are a Marketing Agency, managing hundreds of local and small business clients across industries such as home services, beauty, auto repair, car shops, and more. Our focus is on scalable, repeatable Local SEO systems that deliver measurable results. What We’re Looking For: We need an experienced Local SEO Specialist / Project Manager who can […]

Source:
SEO Agency Jobs – SEOjobs.com