SEO Daily News Recap for Monday, September 29, 2025
Organic SEO & Search News
The Ridiculously Easy SEO Trick You’re Probably Not Using Enough: Internal Links – Learn how internal links can significantly boost your local SEO rankings effortlessly.
Daily Search Forum Recap: September 29, 2025 – Stay updated with the latest discussions and insights from the search forums.
How AI search responds when you make a site more crawlable – Discover how enhancing your site’s crawlability can improve AI search visibility and performance.
Google’s Spam Updates, Explained – Understand the impact of Google’s spam updates and how they affect website traffic.
Paid Search & Platform Innovations
OpenAI turns ChatGPT into a shopping tool with Instant Checkout – Explore OpenAI’s innovative in-chat shopping feature powered by ChatGPT.
Pinterest tests Top of Search ads to capture high-intent shoppers – Learn about Pinterest’s new ad format targeting users with high purchase intent.
Google AI Mode Now Lets You Opt Into Agentic Capabilities – Discover how Google’s AI Mode now offers enhanced agentic features for users in the US.
Google Shopping Ask Stores – Explore Google’s latest AI chat feature within Google Shopping for personalized shopping assistance.
General Digital Marketing
Meta Outlines WhatsApp Updates, Including AI-Generated Backgrounds – Stay informed about the latest feature updates on WhatsApp.
LinkedIn Adds More Ad Automation Options for SMBs – Learn about LinkedIn’s new AI-powered ad features to enhance ad performance.
Snapchat Shares Data on the Effectiveness of its First Impression Ads – Gain insights into the impact of Snapchat’s First Impression ads on brand awareness.
The Best Damn Visitors’ Guide to Seattle 2025 – SparkToro – Get ready for the upcoming marketing conference in Seattle with this comprehensive guide.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Meta Outlines WhatsApp Updates, Including AI-Generated Backgrounds
WhatsApp has provided a round-up of its latest feature updates.
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Social Media Today – Latest News
Daily Search Forum Recap: September 29, 2025
Here is a recap of what happened in the search forums today…
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Search Engine Roundtable
Google’s Spam Updates, Explained
Traffic declines from spam updates are typically drastic and result from violations of Google’s published policies.
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SEO – Practical Ecommerce
Google To Remove More Hotel/Lodging Listings With Inaccurate Prices
Google said it will be strict in enforcing accurate pricing for lodging listings on Google, both for ads and free booking links. There is no policy change but they will have a "higher standards for price accuracy."
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Search Engine Roundtable
Google AI Mode Now Lets You Opt Into Agentic Capabilities
On Friday, I reported on some folks gaining access to agentic features in AI Mode. Well, Robby Stein from Google announced later that day that anyone in the US can now opt into Agentic capabilities in AI Mode.
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Search Engine Roundtable
Google Says Sometimes The Old Domain History Needs Time To Be Shaken Off
We covered the topic of taking over an old domain name from someone else and how that can sometimes be problematic in the Google SEO world. But here is a more recent comment from John Mueller of Google that is more encouraging on the topic.
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Search Engine Roundtable
Technical SEO
The Ridiculously Easy SEO Trick You’re Probably Not Using Enough: Internal Links
Let’s talk about something simple. Like, really simple. So simple that when I say it, you might roll your eyes and think, "That’s it?" But trust me, internal links are still one of the easiest and most effective ways to improve your local SEO.
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Sterling Sky Inc
How AI search responds when you make a site more crawlable
Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.
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Search Engine Land
Local SEO
Google Business Profile Suspensions Increase
A number of local SEOs are noticing a lift in the number of suspensions they are dealing with in Google Business Profiles. Many local SEOs are reporting that they are dealing with these suspensions and reinstatements more often now than before.
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Search Engine Roundtable
AI and Machine Learning in SEO
YouTube Enables Users to Generate Alternative Endings for Shorts with AI
YouTube’s ‘Extend with AI’ feature is the latest AI slop generation process.
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Unknown Source
Google Search Labs gains Agentic capabilities in AI Mode
You can now have AI Mode help you make reservations at restaurants.
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Search Engine Land
Google’s AI Max for Search: What 30 days of testing reveal
AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.
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Search Engine Land
Content Marketing and Strategy
Pinterest Provides Tips on How to Maximize Your Pin Listings
A handy new guide for Pin marketers.
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Unknown Source
The Best Damn Visitors’ Guide to Seattle 2025 – SparkToro
Psst! There’s a marketing conference in Seattle in a few weeks. I’m sure you bought your ticket already, but if you haven’t, let’s fix that right here.
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SparkToro
E-commerce and Affiliate SEO
OpenAI turns ChatGPT into a shopping tool with Instant Checkout
ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI’s first step toward agentic commerce – and it could reshape ecommerce.
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Search Engine Land
Google Shopping Ask Stores
Google seems to be testing or rolling out a new AI chat feature labeled "Ask Stores" within Google Shopping. The AI chat feature lets you "Ask about hard-to-find items, shopping, styling, home finds, trending pieces, brands, selling, and more."
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Search Engine Roundtable
User Experience and SEO Optimization
Facebook Adds Challenges for Fan Pages, Custom Fan Badges
More ways to acknowledge your top fans on Facebook.
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Unknown Source
The secret to better AI prototypes: Why Tinder’s CPO starts with JSON, not design | Ravi Mehta (product advisor, previously EIR at Reforge)
Watch now | 🎙️ Ravi Mehta on why your prototypes need real data to get meaningful feedback, why JSON beats design systems for AI prototyping, and how to structure Midjourney prompts for professional photos
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Lenny’s Newsletter
Paid Search & Platform Innovations
Paid Search and Advertising
LinkedIn Adds More Ad Automation Options for SMBs
Some new AI-powered ad updates to help improve your LinkedIn ad performance.
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Social Media Today – Latest News
TikTok Launches Updated Travel Ads
Some new considerations for travel marketers.
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Unknown Source
Snapchat Shares Data on the Effectiveness of its First Impression Ads
First Impression ads can help to raise brand awareness in a significant way.
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Unknown Source
Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.
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Search Engine Land
Inderpaul Rai talks about accidentally spending a client’s entire year budget in one week
Inderpaul Rai shares how a major PPC overspend taught him the value of careful automation, strong team processes, and calm leadership under pressure.
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Search Engine Land
TikTok launches Travel Ads to capture trip planning moments
TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.
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Search Engine Land
Pinterest Ads cost data comes to Google Analytics
As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports.
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Search Engine Land
Job Postings
Job Postings
9/29/2025
SEO & Client Success Manager ~ ViewEngine AI ~ Remote (WW)
MUST BE WILLING TO WORK ON EASTERN TIME ZONE (NEW YORK) We are a fast-growing digital marketing agency that specializes in search engine optimization and AI search visibility. We work with startups, franchises, ecommerce, and service companies across the U.S. We are looking for a hybrid SEO & Client Success Manager to join our team. […]
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SEO Agency Jobs – SEOjobs.com
Job Postings
9/29/2025
SEO Country Manager (French) ~ GreenTomatoMedia LLC ~ Remote (Canada)
SEO Country Manager Ready to dominate the French speaking SEO landscape in competitive verticals? Join our team and help drive strong organic revenue while leading a talented team of SEO professionals. Position Overview We are seeking a dynamic SEO Country Manager to lead and optimize our French website portfolio in the iGaming industry. You will […]
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In-house SEO jobs – SEOjobs.com
Job Postings
9/29/2025
Senior SEO Specialist ~ Notta ~ 3500 USD/M ~ Remote (WW)
Drive organic dominance for the world’s leading AI transcription platform. At Notta, we don’t just “do SEO”—we engineer search visibility that converts millions. We decode user intent across 58 languages, compete against billion-dollar AI giants, and pioneer SEO strategies in the fastest-growing SaaS category. If you’re ready to scale organic growth for a unicorn AI […]
Job Postings
9/29/2025
Senior Product Manager (AI Search) ~ Seismic ~ $119,500-$206,200 per year ~ Remote (USA)
Overview At Seismic, Product Managers are at the forefront of crafting our product vision and spearheading its success through every phase of development. This role demands a keen sense of product strategy, deep empathy for customer needs, strong leadership qualities, and a proactive approach to execution. Our team is at the cutting edge, actively advancing […]
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In-house SEO jobs – SEOjobs.com
