SEO Daily News Recap for Thursday, October 9, 2025
Organic SEO & Search News
Meta Adds More Languages to AI Translations for Reels – The option will also lip sync your voice to the translated language.
The Ultimate 82-Point Checklist for SEO & AI Visibility – Download the ultimate checklist with 82 actionable SEO and AI search tasks. Boost rankings, future-proof your strategy, and stay ahead in tomorrow’s search landscape.
Researchers fooled AI models with fake dates to boost visibility – Add a fake 2025 date, increase your AI visibility.
Google open-sources ads API MCP server for AI developers – This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.
AI search relies on brand-controlled sources, not Reddit: Report – New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.
Forget the Great Decoupling – SEO’s Great Normalization has begun – The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of business value.
How to measure and maximize visibility in AI search – Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI Overviews, and more.
We’ve Learned More About How to Appear in AI Answers – SparkToro – Thanks to some recent experiments and research in the marketing world, we’ve learned a lot more.
Paid Search & Platform Innovations
Google Analytics adds cost data imports for Meta and TikTok ads – Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.
Google AdSense New Authorized Buyers – Google announced it will replace the “Ad networks” blocking control from Brand safety within in AdSense with a new “Authorized Buyers” blocking control.
Google Search Ranking Volatility Heats Up October 7th and 8th – While the chatter within the SEO industry spiked around the topic of search ranking volatility.
Apple Ads: What you need to know in 2026 – Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem.
General Digital Marketing
YouTube Provides AI-Powered Data on Content Impact – The report will provide AI-powered insight
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Google Provides Insights Into the Latest Halloween Search Trends
The latest Halloween trends via Google Search.
Source:
Social Media Today – Latest News
YouTube Opens the Door for Previously Banned Creators to Return to the App
Some of the most controversial creators have already sought reinstatement.
Source:
Social Media Today – Latest News
Facebook’s Shutting Down its Gaming Creator Program
Facebook tried to gain traction in gaming, but hasn’t been able to consistently compete.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: October 9, 2025
Here is a recap of what happened in the search forums today…
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Search Engine Roundtable
Google Added Google NotebookLM To Googlebot User-Triggered Fetchers
Google added Google NotebookLM to the list of Google crawlers, under the list of user-triggered fetchers. Google said they added this user-agent "based on feedback."
Source:
Search Engine Roundtable
Google Search Ranking Volatility Heats Up October 7th and 8th
While I was offline, it seems the chatter within the SEO industry spiked around the topic of search ranking volatility. It is harder to confirm the volatility, now with the tools recalibrating, but it does seem something started around Tuesday, October 7th, into the 8th.
Source:
Search Engine Roundtable
Technical SEO
Google open-sources ads API MCP server for AI developers
This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.
Source:
Search Engine Land
Local SEO
Google Business Profiles Insights
Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update on your profile and what information to share with your visitors – amongst other suggestions and insights.
Source:
Search Engine Roundtable
International SEO
Google AI Mode Expands To 35 New Languages & 40 Countries (200+ Countries)
Google AI Mode is now available in over 200 countries and territories. Google said they are expanding AI Mode to "more than 35 new languages and over 40 new countries and territories."
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Meta Adds More Languages to AI Translations for Reels
The option will also lip sync your voice to the translated language.
Source:
Social Media Today – Latest News
YouTube Provides AI-Powered Data on Content Impact
The report will provide AI-powered insight into your broader brand impact in the app.
Source:
Social Media Today – Latest News
The Ultimate 82-Point Checklist for SEO & AI Visibility
Download the ultimate checklist with 82 actionable SEO and AI search tasks. Boost rankings, future-proof your strategy, and stay ahead in tomorrow’s search landscape.
Source:
General SEO – SEO Blog by Ahrefs
Researchers fooled AI models with fake dates to boost visibility
Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance.
Source:
Search Engine Land
The Ultimate 82-Point Checklist for SEO & AI Visibility
Download the ultimate checklist with 82 actionable SEO and AI search tasks. Boost rankings, future-proof your strategy, and stay ahead in tomorrow’s search landscape.
Source:
General SEO – SEO Blog by Ahrefs
AI search relies on brand-controlled sources, not Reddit: Report
New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.
Source:
Search Engine Land
First interview with Scale AI’s CEO: $14B Meta deal, what’s working in enterprise AI, and what frontier labs are building next | Jason Droege
Scale AI’s new CEO on Meta’s $14B bet, lessons from building Uber Eats to $20B, and why AI won’t replace jobs anytime soon
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Lenny’s Newsletter
How to measure and maximize visibility in AI search
Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI Overviews, and more.
Source:
Search Engine Land
We’ve Learned More About How to Appear in AI Answers – SparkToro
Thanks to some recent experiments and research in the marketing world (and an unfortunate, manipulative attack by a Reddit mod), we’ve learned a lot more
Source:
SparkToro
Content Marketing and Strategy
Forget the Great Decoupling – SEO’s Great Normalization has begun
The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of business value.
Source:
Search Engine Land
E-commerce and Affiliate SEO
Google Try On Supports Shoes & Expands To Australia, Canada and Japan
Google upgraded the Try On feature to now support shoes, in addition to other forms of clothing. Plus, Try on will soon also work in Australia, Canada and Japan, Google announced.
Source:
Search Engine Roundtable
User Experience and SEO Optimization
Snapchat Tests ‘Bitmoji Plaza’ Virtual Interaction Option on Web
Snap’s ‘Bitmoji Plaza’ will provide a place to interact with other people’s Bitmoji avatars.
Source:
Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
New YouTube Brand Pulse report tracks every brand mention
YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.
Source:
Search Engine Land
Google Analytics adds cost data imports for Meta and TikTok ads
Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.
Source:
Search Engine Land
Google AdSense New Authorized Buyers
Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new "Authorized Buyers" blocking control. This will start on November 6, 2025, the company said.
Source:
Search Engine Roundtable
Apple Ads: What you need to know in 2026
Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem.
Source:
Search Engine Land
Job Postings
Job Postings
10/9/2025
SEO Specialist ~ Cantaloupe, Inc. ~ $70,000 – $80,000 ~ Remote (US)
Cantaloupe, Inc. is a global technology leader powering self-service commerce. Cantaloupe offers a comprehensive suite of solutions including micro-payment processing, self-checkout kiosks, mobile ordering, connected point of sale systems, enterprise cloud software, and marketing professional services. Handling more than a billion transactions annually, Cantaloupe’s solutions enhance operational efficiency and consumer engagement across sectors like food […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
10/9/2025
Manager, SEO ~ Marketbridge ~ $65,000 – $82,000 per year CAD ~ Remote (Canada)
This is a remote role, required to work in EST hours. Who We Are Marketbridge is a leading integrated growth consulting and marketing services firm tha accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
10/9/2025
SEO Content Contractor ~ Stride Learning ~ $26.83 – $40.87 per hour ~ Remote (USA)
Job Description SUMMARY: We’re seeking an experienced Content Marketing SEO contractor to develop and execute content strategies that drive organic growth across our large-scale educational platform and network of school subdomains. This role requires expertise in educational content marketing, SEO content strategy, and building scalable content operations for multi-site educational organizations. ESSENTIAL FUNCTIONS: Reasonable accommodations may […]
Source:
In-house SEO jobs – SEOjobs.com
