SEO Daily News Recap for Tuesday, October 21, 2025
Organic SEO & Search News
How to Master Data Storytelling: Examples and Best Practices – Master the art of data storytelling in 2025 with a step-by-step guide featuring real examples, frameworks, and proven strategies to create impactful data-driven presentations.
Google Outlines Latest Demand Gen Updates – Google introduces a range of AI-powered updates for its Demand Gen campaigns to enhance marketing strategies.
Yelp’s New Tools Help Brands Connect Faster – Yelp introduces AI tools to help businesses respond instantly, capture leads, and engage customers more efficiently in real-time.
Paid Search & Platform Innovations
Google Ads Quietly Tests Auto-Setting “New Customer Value” – Google Ads experiments with automatically setting “New Customer Value,” raising concerns about transparency and impact on ad performance.
YouTube Ads Drive B2B Conversions – Learn how YouTube video campaigns helped two B2B advertisers reduce CPLs by up to 47% while boosting search performance and conversions.
Google Ads Accounts Without Campaigns to Be Deleted After 6 Months – Google plans to permanently delete accounts without campaigns after 6 months, prompting advertisers to review their account activity.
General Digital Marketing
Social Media CEOs to Appear Before Trial Over Teen Social Risks – Facebook, Instagram, and Snap CEOs are set to participate in a trial focusing on the impact of social media on teens.
OpenAI Launches Web Browser – ChatGPT Atlas – OpenAI introduces ChatGPT Atlas, a web browser with built-in search features utilizing Google Search to enhance user experience.
How to Execute a Multi-Location Website Redesign Without Losing Traffic – Discover key strategies for redesigning multi-location websites to maintain SEO rankings and ensure long-term success.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Social Media CEOs to Appear Before Trial Over Teen Social Risks
The CEOs of Facebook, Instagram and Snap will have to take part in a new trial.
Source:
Unknown Source
Meta Continues to Miss the Mark With New App Additions
Has Meta built any meaningful new element in its apps in the last five years?
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Social Media Today – Latest News
Daily Search Forum Recap: October 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google told us we would get more core updates, more often – that did not happen. Google Ads accounts without campaigns will be deleted in 6 months. Google Ads AI MAx gains a source column in the search term report. Google AI Mode has a new what to know section, that might not be new. Google Ads tests setting your new customer value, without your permission…
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Search Engine Roundtable
Google’s More Core Updates, More Often, Unlikely
Ten months ago, Google said on stage at Google Search Central Live event in the Google Zurich office that we should expect more core update, more update. We now have about two months left of the 2025 year and we are in no way going to see more core updates, more often from Google.
Source:
Search Engine Roundtable
The brightonSEO Crawling Clinic October ’25 – Screaming Frog
It’s that time again! The Screaming Frog crew will be heading down to the sunny rainy south coast for the biannual brightonSEO. As always we’re exhibiting, and can be found in the same spot as April: Come and meet the team and discuss any issues you’re experiencing, our exciting recent…
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Screaming Frog
Technical SEO
YouTube Previews its Coming Likeness Detection Tool
The system will use facial scans to detect depictions of your image across video uploads.
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Social Media Today – Latest News
How to execute a multi-location website redesign without losing traffic
Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.
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Search Engine Land
SEO Tools and Data Analysis
How to Master Data Storytelling: Examples and Best Practices
Master the art of data storytelling in 2025. Step-by-step guide with real examples, frameworks, and proven strategies to create impactful data-driven presentations.
Source:
Unknown Source
Edits Adds Halloween Effects, Updated Voiceover Recording Options
Spooky fonts and effects, as well as updated voiceover recording options.
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Social Media Today – Latest News
Yelp’s new tools help brands connect faster and engage customers in real time
Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.
Source:
Search Engine Land
How to avoid marketing mix modeling mistakes that derail results
MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business impact.
Source:
Search Engine Land
AI and Machine Learning in SEO
Google Outlines Latest Demand Gen Updates
Google’s added a range of AI-powered updates for its Demand Gen campaigns.
Source:
Social Media Today – Latest News
OpenAI launches a web browser – ChatGPT Atlas
And its built in search features seem to use Google Search.
Source:
Search Engine Land
Google AI Mode What To Know Section
Google is testing another variation of the AI-generated product summaries in Google AI Mode, this one is named "What to know." It is made up of user reviews and web sources, according to the disclaimer.
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Search Engine Roundtable
Career Development and Industry Trends
Google Offers AI Education in New ‘Skills’ Platform
Many courses are available for free, though some require a Google Cloud subscription.
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Social Media Today – Latest News
E-commerce and Affiliate SEO
Google Merchant Center adds centralized Issue Details Page
A new centralized dashboard helps advertisers quickly spot and fix product or account issues to keep their listings active.
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Search Engine Land
User Experience and SEO Optimization
Instagram Adds New App Icons for Teen Users
New ways for teens to express themselves through generic icons.
Source:
Unknown Source
Meta Adds Warnings to Protect Older Users from Common Scams
Older users are losing billions to scams each year.
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Social Media Today – Latest News
Paid Search & Platform Innovations
Paid Search and Advertising
How to use YouTube Ads to drive B2B conversions
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.
Source:
Search Engine Land
Google Ads quietly tests auto-setting “New Customer Value”
Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.
Source:
Search Engine Land
Google Ads Tests Settings New Customer Value
Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned off, but this is confusing some advertisers and impacting reporting and ad performance for some.
Source:
Search Engine Roundtable
Google Ads AI Max Gains Sources Column in Search Term Report
Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.
Source:
Search Engine Roundtable
Google Ads Accounts Without Campaigns To Be Deleted After 6 Months
Google posted a new help document that says it will delete accounts without any campaigns after 6 months. "If an account does not have any campaigns, it’ll be permanently deleted by Google Ads 6 months after cancellation," Google wrote.
Source:
Search Engine Roundtable
Job Postings
Job Postings
10/21/2025
Remote SEO Strategist – Atlantic Canada ~ Brafton ~ $55,000-$80,000 per year (CAD) ~ Remote (Canada)
Brafton is one of the world’s leading content marketing firms, with offices in Boston, London and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, […]
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SEO Agency Jobs – SEOjobs.com
Job Postings
10/21/2025
Digital Marketing Manager – SEO & Paid Media ~ Foley Carrier Services ~ $95,000 – $120,000 annual ~ Remote (USA)
Description DIGITAL MARKETING MANAGER – SEO & Paid Media Are you a strategic, data-driven marketer who thrives at the intersection of digital advertising, SEO, and website performance? Foley is looking for a Digital Marketing Manager to take full ownership of our online presence. This key member of the Growth Team will be responsible for managing […]
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In-house SEO jobs – SEOjobs.com