SEO Daily News Recap for Monday, December 1, 2025
Organic SEO & Search News
Google unveils “Partner Match” for YouTube targeting – Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches. Snapchat’s 2025 Holiday Marketing Playbook – Some last-minute pointers for your Snap campaigns. Gemini 3 and Nano Banana Pro expanding to more searchers – Gemini 3 is available in 120 countries in English, after launching in the U.S. just a couple of weeks ago.
Paid Search & Platform Innovations
Microsoft Ads introduces asset-level disapprovals – Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight. Google tests pushing searchers from AI Overviews show more button to AI Mode – This brings AI Mode more directly into Google Search and sadly, will likely result in fewer clicks to websites. Google Ads tests new “Website Optimizer” Tool – Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.
General Digital Marketing
Report Looks at Evolving Social Media and Online Shopping Trends – New insights into social media usage and social shopping adoption and behavior. Google Doodle For Seasonal Holidays 2025 – Google just posted its annual Seasonal Holidays Doodle, Google logo, for the 2025 holiday season. How to run compliant, effective medical and mental health ads – See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Meta’s Not Going to Scan Your Private DMs for AI Training
A viral video has warned people that Meta will soon start mining their DMs, but that’s not correct.
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Social Media Today – Latest News
Google pulls EU antitrust complaint against Microsoft
Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices.
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Search Engine Land
ChatGPT ads: Android code reveals OpenAI’s plans as user reports first ad
OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close.
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Search Engine Land
Google tests pushing searchers from AI Overviews show more button to AI Mode
This brings AI Mode more directly into Google Search and sadly, will likely result in fewer clicks to websites.
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Search Engine Land
Google Doodle For Seasonal Holidays 2025
Google just posted its annual Seasonal Holidays Doodle, Google logo, for the 2025 holiday season. We have Christmas, Hanukkah and Kwanzaa coming up really soon now and since it is December 1, Google posted the Doodle.
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Search Engine Roundtable
Daily Search Forum Recap: December 1, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is working on a huge Gemini UX update. Google Search Console annotations now supports current dates. Google Search Console’s page indexing report is delayed over two weeks. Google Discover tests top searches widgets leading to AI Mode. Google Ads may bring back website optimizer. Google AI Mode tests hover style inline links…
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Search Engine Roundtable
Google Discover Testing Top Searches Widget Which Leads To AI Mode
Google is testing a new widget at the top of the Google Discover feed. It is called "Top Searches," and it will randomly show some of the top searches across Google Search. And guess what, when you click on them, it takes you into AI Mode, not Google Search.
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Search Engine Roundtable
Google Search Console Index Coverage report delayed
This is just a reporting issue and indexing is working as expected.
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Search Engine Land
Google Search Console Page Indexing Stuck Again
Google Search Console’s page indexing report is delayed again, stuck at two weeks ago, November 17, 2025. This is a much longer than normal delay for this page indexing report, but it is just a reporting issue and it does not mean your site has any issues with indexing.
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Search Engine Roundtable
SEO Tools and Data Analysis
Google Ads tests new “Website Optimizer” Tool
Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.
Source:
Search Engine Land
Google Search Console Annotations Supports Future/Current Dates
As you know, Google finally launched custom annotations within the Google Search Console performance reports. Well, one issue we noticed is that it does not allow for adding annotations for data it does not have yet, like for today. Today, Google rolled out support for current/future dates.
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Search Engine Roundtable
International SEO
Gemini 3 and Nano Banana Pro expanding to more searchers
Gemini 3 is available in 120 countries in English, after launching in the U.S. just a couple of weeks ago.
Source:
Search Engine Land
AI and Machine Learning in SEO
“PMs who use AI will replace those who don’t”: Google’s AI product lead on the new PM toolkit | Marily Nika
Watch now | 🎙️ Google’s AI product lead shares her end-to-end workflow for using AI to conduct market research, generate PRDs, build interactive prototypes, and create compelling videos that sell your vision
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Lenny’s Newsletter
Google AI Mode Testing Hover Style Inline Links
Google is testing using inline, hover-style links for citations in the AI Mode results. When you hover your mouse cursor over the link card, it will hover the link card sources over the answer.
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Search Engine Roundtable
Content Marketing and Strategy
Snapchat’s 2025 Holiday Marketing Playbook [Infographic]
Some last-minute pointers for your Snap campaigns.
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Social Media Today – Latest News
The 7 Marketing Problems Pinball-Shaped Buyer Journeys Create – SparkToro
Last week, I showed you how Internet buyer journeys have transformed from the cleaner, more predictable funnel model of the 2000-2015 web into something
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SparkToro
Career Development and Industry Trends
15 Social Media Marketing Trends for 2026 [Infographic]
A look at some of the key trends that will shape social media marketing in 2026.
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Social Media Today – Latest News
This week on How I AI: “PMs who use AI will replace those who don’t” with Marily Nika
Your weekly listens from How I AI, part of the Lenny’s Podcast Network
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Lenny’s Newsletter
E-commerce and Affiliate SEO
Snapchat Launches ‘Winter Village’ Luxury Brands Showcase
The in-app Lens will provide a unique branding experience.
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Social Media Today – Latest News
Shopify hit by login outage on major sales day
Shopify is experiencing major login outage on one of the year’s biggest shopping days, leaving merchants locked out of their stores.
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Search Engine Land
User Experience and SEO Optimization
Google Working On New Gemini App User Experience
Google is reportedly working on a new Gemini App user experience, which it is calling 2.0. The company is putting "huge investment" into this update of the Gemini user experience but we are not sure when this new look and experience will be released.
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Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
Google unveils “Partner Match” for YouTube targeting
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
Source:
Search Engine Land
Microsoft Ads introduces asset-level disapprovals
Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.
Source:
Search Engine Land
How to run compliant, effective medical and mental health ads
See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.
Source:
Search Engine Land
Google Ads To Bring Back Website Optimizer
Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then sunset on September 30, 2023. Google Ads may be bringing it back or making something new within Google Ads named Website Optimizer.
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Search Engine Roundtable
Uncategorized
Report Looks at Evolving Social Media and Online Shopping Trends
New insights into social media usage and social shopping adoption and behavior.
Source:
Social Media Today – Latest News
Job Postings
Job Postings
12/1/2025
Inbound Marketing Strategist ~ Geear ~ $69,000 – $73,000 ~ Remote (USA)
Job Description About the Job Geear is a HubSpot Diamond Partner and has repeatedly been voted one of the Best Places to Work in Virginia. We’re a remote-first digital marketing agency that helps credit unions and community banks grow through smarter marketing — and we want you to grow with us. We’re looking for a […]
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SEO Agency Jobs – SEOjobs.com
Job Postings
12/1/2025
Digital Marketing Contractor ~ Addison Group ~ $50/hr. ~ Remote (USA)
Job Description Job Title: Digital Marketing Contractor Location: 100% remote but must work CST hours Duration: 20 weeks Compensation: $50 / Hour Work schedule: Monday-Friday (8 AM-5PM CST) Benefits: This position is eligible for medical, dental, vision and 401(k). Role Summary Manage and optimize the company’s website, SEO strategy, analytics, and digital tools to ensure […]



























