Daily Search Forum Recap: December 15, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are starting to see big movement from the Google December 2025 core update. Google won’t be pre-announcing core updates…

Source:
Search Engine Roundtable

Microsoft Bing Testing See More Search Results Button

Microsoft is testing a "see more" button in the Bing Search results, which, when you click on it, loads more search results in the middle section.

Source:
Search Engine Roundtable

Google Says Pre-Announcing Core Updates Isn’t Possible

Google’s John Mueller said that it is impossible for Google to pre-announce quality improvements to Google Search, including core updates. He said, "having quality changes ready for a specific date/time is never a given, and pre-announcing for a fixed date isn’t possible."

Source:
Search Engine Roundtable

Google Search Live Gets Language Conversational Gemini Upgrade

On Friday, Google announced a number of updates around translation, language, audio, voice interactions and thus Search Live. Google said it released a more "fluid and expressive conversations when you go Live with Search."

Source:
Search Engine Roundtable

Google says don’t use JavaScript to generate a noindex tag in the original page code

Google updated its JavaScript SEO basics documentation to clarify that may skip rendering and JavaScript execution.

Source:
Search Engine Land

Primer on ChatGPT’s 3 Bots

Knowing which bot is responsible for which task is essential before attempting to disallow it.

Source:
SEO – Practical Ecommerce

Google Search Testing Property Listings In Results

Google is testing showing full detailed property sale listings within the Google Search results. This is getting a lot of interest from those in the real estate business.

Source:
Search Engine Roundtable

Why share of search matters more than traffic in the AI era

As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand demand and competitive momentum.

Source:
Search Engine Land

Sergey Brin: Google ‘messed up’ by underinvesting in AI

Sergey Brin, Google co-founder, says Google was slow to scale AI and cautious about chatbots because they say ‘dumb things.’

Source:
Search Engine Land

Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)

This data study compares the similarities and differences between Google’s AI Overview and AI Mode responses, and what it means for brands.

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Data & Studies – SEO Blog by Ahrefs

Google Changing Q&A Feature In Google Maps For Ask

Google confirmed it is essentially removing the Q&A feature within Google Maps, and instead, searchers can use the new AI-powered Ask button on a Google Business Profile to get the answers they are looking for.

Source:
Search Engine Roundtable

How to build an effective content strategy for 2026

Adapt your content strategy for traditional search and emerging AI experiences through audience insight, originality, and structured content.

Source:
Search Engine Land

Your Next Launch Will Fail Without an Amplifier Strategy – SparkToro

When teams say, "We’ll build first and figure out marketing later," they’ve already made their launch harder. That’s not a dunk; it’s an observation.

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SparkToro

This week on How I AI: How Zapier’s EA built an army of AI interns

Your weekly listens from How I AI, part of the Lenny’s Podcast Network

Source:
Lenny’s Newsletter

Threads Launches More Topic-Based Communities

Threads is looking to encourage more topical engagement in the app.

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Social Media Today – Latest News

How Zapier’s EA built an army of AI interns to automate meeting prep, strengthen team culture, and scale internal alignment | Cortney Hickey

Watch now | 🎙️ A Zapier EA shows how she automated meeting prep, executive feedback, and cultural reinforcement—turning AI agents into her own team of interns

Source:
Lenny’s Newsletter

Google Ads adds VTC bidding for App campaigns

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven performance.

Source:
Search Engine Land

Why click-based attribution shouldn’t anchor executive dashboards

Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to real outcomes.

Source:
Search Engine Land

Uncontested ads are quietly draining your holiday budget. Here’s how to fight back.

Discover why your holiday CPCs stay inflated even when you’re the only bidder — and how smart marketers are reclaiming that wasted spend.

Source:
Search Engine Land

SEO, AI, & Audience Growth Associate ~ Pillar4 Media ~ In-office (USA) ~ Charlotte, NC, United States

The Opportunity Pillar4 Media is seeking an SEO, AI, & Audience Growth Associate to join its fast-growing team. Pillar4’s mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the […]

Source:
SEO Agency Jobs – SEOjobs.com

Digital Marketer – Performance Marketing & SEO ~ Peoplebox ~ $80,000-$110,000 ~ In-office (USA) ~ San Francisco, CA, United States

WHAT YOU’LL DO As a digital marketer, you will own the Performance Marketing and SEO channels at Peoplebox. You will Run PPC and Display Ads on different channels to build a steady qualified pipeline from Performance Marketing. Work with internal and external teams to improve SEO and increase organic traffic and MQLs. Ensure Conversation Optimisation […]

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In-house SEO jobs – SEOjobs.com