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How to get your whole team excited about AI (and actually using it) | Brian Greenbaum (product designer at Pendo)

12/22/25
Source: Lenny’s Newsletter by Claire Vo. Read the original article

TL;DR Summary of How Brian Greenbaum Led a Company-Wide AI Transformation at Pendo

Brian Greenbaum spearheaded an AI transformation at Pendo following a personal insight during paternity leave. He developed a structured approach combining synchronous and asynchronous learning to drive AI adoption across teams. Key success factors included creating a centralized knowledge hub, measuring adoption with clear metrics, and establishing a “golden path” with compliance teams. Becoming an AI champion is highlighted as a top career move in today’s tech landscape.

Optimixed’s Overview: Driving Organizational Success Through AI Adoption Leadership

Introduction to Brian Greenbaum’s AI Leadership Journey

Brian Greenbaum, Senior Staff Product Designer at Pendo, catalyzed a company-wide AI initiative after discovering the impact of AI coding tools during his paternity leave. His approach blends strategic communication, educational programs, and technical demonstrations to embed AI deeply into the company culture.

Key Strategies for Effective AI Adoption

  • Synchronous and Asynchronous Learning: Brian designed dual learning paths to maximize engagement—live sessions for real-time collaboration and recorded materials for flexible learning.
  • Encouraging Experimentation: Teams were motivated to explore creative AI applications beyond traditional minimum viable product (MVP) thinking, fostering innovation.
  • Centralized AI Knowledge Center: A dedicated hub was created to house resources, best practices, and tool documentation, simplifying access for all employees.
  • Measuring Success: Adoption was tracked using sentiment surveys and quantitative metrics to evaluate engagement and impact.
  • Golden Path Development: Collaborations with legal, security, and finance teams established compliant and secure AI usage guidelines, ensuring responsible adoption.

Career Implications and Future Outlook

Brian emphasizes that becoming an AI champion within an organization not only accelerates digital transformation but also positions individuals as invaluable contributors in the evolving workplace. His playbook offers actionable insights for companies aiming to integrate AI seamlessly and ethically, leveraging emerging tools like Google Gemini and Claude to enhance productivity.

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