Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Lowers Audience Size Limits to 100 Active Users Across All Networks
Google has reduced the minimum audience size requirement to 100 active visitors for Display, Search, and YouTube networks. This update applies to all segment types, including Customer Lists and Remarketing Lists. The change aims to make audience targeting more accessible for smaller accounts by harmonizing limits across platforms. Additionally, the threshold for audience segments to appear in Audience Insights has also been lowered to 100 users.
Optimixed’s Overview: How Google’s New Audience Size Limits Empower Advertisers with Smaller Lists
Background on Google’s Audience Size Requirements
Previously, Google enforced a minimum of 1,000 active users within the last 30 days for audience lists on the Search Network and YouTube, except for Customer Lists which required 100 users. This restricted smaller advertisers from effectively leveraging audience targeting on these platforms.
Recent Changes and Their Impact
- Unified Threshold: The minimum active user count has been standardized to 100 users across all networks—Display, Search, and YouTube.
- Segment Types Affected: This applies to all segment types, including Remarketing Lists and Customer Lists, simplifying eligibility requirements.
- Audience Insights Update: The minimum audience size to appear in Audience Insights has also been decreased from 1,000 to 100 active users, providing better analytics access for smaller audiences.
Why This Matters for Advertisers
This update significantly lowers barriers for advertisers with smaller customer bases, enabling them to utilize Google’s audience targeting features more effectively. By harmonizing limits, Google facilitates easier campaign setup and better use of data segments across all major ad networks.
