Daily Search Forum Recap: December 30, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google December 2025 core update is done rolling out, I got all the details for you. The Google Frankenstein AI-generated recipe results are a horror, absolute horror. Bing is testing expanding people also ask. Google Search merchant panels have some more details…

Source:
Search Engine Roundtable

Bing Testing Expanding People Also Ask

Microsoft Bing is testing loading more people also ask options as you click on them. This is something Google has done for a long time now, but now when you click on an option under the people also ask section within Bing, Bing may load more beneath them – to show you more options.

Source:
Search Engine Roundtable

AI Marketing Examples: 13 Times AI Actually Delivered

Fake influencers, robotic copy, obvious AI disasters—most brands get it wrong. Here’s how 13 brands used AI without the cringe.

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General Marketing – SEO Blog by Ahrefs

Google’s AI Frankenstein Recipes Hurting Recipe Bloggers

Adam and Joanne Gallagher from the food recipe blog, Inspired Taste, has been documenting a lot of really painful and shameful tactics Google is using for its AI responses to some recipes. Adam calls its Google’s AI Frankenstein recipes, where it pulls parts of the recipes from recipe bloggers, says it is the brand’s recipe, but changes it enough where the recipe is not real and tastes horrible.

Source:
Search Engine Roundtable

3 SEO Predictions for 2026

Generative AI increasingly dominates search results through AI Overviews and AI Mode, rendering traditional optimization ineffective.

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SEO – Practical Ecommerce

Google Search Merchant Panel With Delivery, Return & Payment Options Carousel

Google Search is showing a carousel in the merchant / retailer panel that lets you scroll through the merchant’s delivery, return and payment options. This information has been in the Google Search results for a while, but this carousel feels new to me – is it?

Source:
Search Engine Roundtable

Google Maps Hotel Results Drop Website Button

Google has removed the visit website button from the first screen of the Google Maps hotel results. Instead, you first need to click on the "Check availability" to get to the visit website button.

Source:
Search Engine Roundtable

Top 10 PPC expert columns of 2025 on Search Engine Land

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.

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Search Engine Land

Microsoft Advertising Updates All Accounts Tab

Microsoft made a small update to the Microsoft Advertising console where there is now an "All accounts" tab. This lets you see all your accounts in one place with quick access to account summaries, recommendations and more.

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Search Engine Roundtable

Top 10 PPC news stories 2025 on Search Engine Land

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in 2025.

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Search Engine Land

Account Manager (SEO, SMM & Paid Ads) ~ BizIQ ~ $55,000-$70,000 ~ In-office (USA) ~ Phoenix, AZ, United States

Description: Join our Multi-Product Team as an Account Manager, where you will oversee and expand a portfolio of business clients in the digital marketing sphere. Acting as the main liaison for clients, you’ll ensure their success and satisfaction with our services. The perfect candidate will excel in client communication and relationship management, coupled with a […]

Source:
SEO Agency Jobs – SEOjobs.com

SEO Specialist ~ West County Net ~ $28/hr. ~ In-office (USA) ~ Santa Rosa, CA, United States

Join Our High-Performance Digital Team on site. West County Net is looking for a highly skilled SEO Specialist to join our dynamic digital marketing and development teams. In this role, you’ll be at the forefront of helping our clients improve their organic search rankings, increase visibility, and generate more leads online. We take a long-term, […]

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SEO Agency Jobs – SEOjobs.com

Senior SEO (Search Engine Optimization) Specialist ~ Make & Model Marketing ~ $80,000 – $85,000 ~ In-office (USA) ~ Cleveland, OH, United States

Job Description Salary: $80,000 – $85,000 Role: Senior SEO (Search Engine Optimization) Specialist Employment Type: Full-Time Location: In-Office in our Ohio City/Cleveland Location 5 Days Per Week Travel: None About The Role In this role, you will help lead and shape the future of SEO at Make & Model Marketing. You’ll do more than just […]

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SEO Agency Jobs – SEOjobs.com