TL;DR Summary of Google Ads Search Terms Report Shows Unexpected AI Max and Dynamic Search Ads Filters
Optimixed’s Overview: Understanding New Default Filters in Google Ads Search Terms Report
What’s Happening with the Search Terms Report?
Google Ads has introduced new dropdown filters in the Search Terms report that include:
- Search terms
- Search terms and landing pages from AI Max
- Search terms from Dynamic Search Ads
- Search terms and landing pages from Dynamic Search Ads
However, many advertisers, including industry professionals like Anthony Higman, notice these options appear even when they have not enabled AI Max or Dynamic Search Ads in their accounts.
Insights and Community Feedback
Melissa Mackey pointed out that these filter options are likely present by default in all Google Ads accounts, regardless of whether the features are actively used. AI Max has only been actively tested in select accounts for about six weeks, but the options are visible more broadly.
This default presence of filters could help users isolate queries generated from AI Max or Dynamic Search Ads once those features are enabled, but currently, it may cause some confusion among advertisers seeing options that do not apply to their campaigns.
What This Means for Advertisers
- Expect to see these filter options in Search Terms reports even if you’re not using AI Max or Dynamic Search Ads.
- Filters are likely preparatory, gearing accounts for potential future use of AI-driven ad options.
- Advertisers should be aware that these default filters may not reflect active campaign settings.
- Stay tuned to Google Ads updates for official confirmations and further feature rollouts.
