Organic SEO & Search News

How to optimize for AI search: 12 proven LLM visibility tactics – A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what’s working now.

Google Ads API Version 23 Now Out – Google has released version 23 of the Google Ads API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and conversion controls – plus much more.

Google Personal Intelligence Also Creates Frankenstein Recipes – We covered the topic of Google’s AI Frankenstein recipes and how bad it is for recipe bloggers and publishers. But when you have Google’s Personal Intelligence serve up these Frankenstein chunks of content, it makes it so much worse.

Paid Search & Platform Innovations

Google Ads API v23 brings PMax data, richer invoicing, scheduling – Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

Google Ads Advertiser Verification Page Moved – Google is moving the Google Ads verification page to a new section within the Google Ads console. It is moving to the Admin, then Policy and Account section.

Google Testing 10 Sitelinks On Some Search Result Snippets – Google seems to be testing showing up to 10 sitelinks on some of the search result snippets. Normally, Google will show about 4 sitelinks, but here Google is showing 6 more.

General Digital Marketing

Snapchat Shares Data on How its Users Seek Info on Financial Products – Most people now seek information on financial products from social apps.

Meta Outlines AI-Powered System Improvements – Meta says that its AI updates are driving increases in engagement and ad performance.

Why AI makes agency-client relationships matter more than ever – AI may optimize PPC, but it can’t replace empathy, listening, or trust. Four relationship fundamentals still set agencies apart.