Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article
TL;DR Summary of Social Media Marketing Benchmarks for 2026
The latest Socialinsider report analyzes 70 million posts across TikTok, Instagram, Facebook, and X to reveal key engagement rate trends. TikTok leads with a 3.70% engagement rate, marking a 49% year-over-year increase, while Instagram and Facebook show stable or declining engagement. Additionally, brands are posting about 5 times per week on Instagram and TikTok, though comments per post are decreasing, indicating more passive audience interaction.
Optimixed’s Overview: Key Insights into Social Media Performance Trends for 2026
Understanding Current Social Media Engagement Benchmarks
The comprehensive report from Socialinsider provides valuable benchmarks to help marketers gauge their social media performance across major platforms. By analyzing over 70 million posts, the data offers a clear picture of audience interaction in 2026.
Platform-Specific Engagement Highlights
- TikTok: Demonstrates the highest engagement rate at 3.70%, up 49% from the previous year, solidifying its dominance in user interaction.
- Instagram: Engagement remains relatively flat at 0.48%, indicating a stable but competitive environment.
- Facebook: Engagement rates have dipped to 0.15%, continuing a gradual decline into early 2026.
Trends in Audience Interaction and Posting Frequency
- Comments per post: There is a notable decrease in comments on TikTok (down 24%) and Instagram (down 16%), suggesting users are engaging more passively, possibly favoring likes and shares.
- Posting frequency: Brands average about 5 posts weekly on both Instagram and TikTok, reflecting consistent content output strategies.
These insights are critical for marketers to set realistic performance goals and adapt their social media strategies to evolving audience behaviors and platform dynamics in 2026.
