Digital Marketing Specialist (SEO/SEM/CRO)

03/18/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Specialist Opportunity at Summit Utilities, Inc.

Summit Utilities, Inc. is hiring a Digital Marketing Specialist to enhance their digital presence across websites, intranet, and mobile apps. The role demands expertise in UX/UI design, SEO/SEM, PPC management, and analytics tools like Google Analytics. Candidates should have 5-8 years of experience and strong skills in content management, CRO, compliance, and marketing automation. This hybrid position is based in Arkansas with competitive benefits and growth opportunities in a recognized fast-growing utility company.

Optimixed’s Overview: Elevate Your Career with Summit Utilities’ Digital Marketing Specialist Role

Position Highlights and Responsibilities

Summit Utilities, a leading natural gas utility operating in multiple states, is expanding its marketing team by seeking a skilled Digital Marketing Specialist. This role focuses on driving superior digital experiences and strategic growth through management of external websites, internal intranet, and mobile applications, alongside digital advertising optimization.

  • Website & Application Management: Oversee updates, technical SEO, performance optimization, and ensure seamless UX across platforms including CMS tools like WordPress and Sitefinity.
  • Digital Marketing & Analytics: Manage Google PPC campaigns, implement tracking codes, analyze data with Google Analytics and Tag Manager, and optimize conversion rates via A/B testing and CRO methods.
  • UX & Content Development: Conduct UX research using heatmaps and tools like Hotjar, collaborate with creative teams to develop engaging webpages, and utilize basic web development skills (HTML, CSS, JavaScript) for troubleshooting.
  • Compliance & Automation: Ensure GDPR and CCPA compliance across platforms and manage marketing automation with platforms such as HubSpot, Marketo, or Iterable.

Required Skills and Experience

  • Bachelor’s degree in Marketing, Digital Marketing, Communications, or related fields.
  • 5-8 years of proven digital marketing experience including SEO/SEM and PPC campaign management.
  • Certifications in Google Analytics, Google Ads, SEO/SEM, and familiarity with UX/UI design and marketing automation tools.
  • Strong project management capabilities and experience with tools like Asana, Trello, or Monday.com.
  • Technical proficiency in web development basics and API integrations to support analytics and advertising platforms.

Why Join Summit Utilities?

Summit Utilities is recognized as one of the fastest-growing private companies and a best place to work across several states. The company promotes a culture of excellence, safety, and community service, providing employees with competitive pay and comprehensive benefits designed to support work-life balance. This role offers an opportunity to contribute significantly to the company’s digital growth and innovation initiatives.