Digital Marketing Strategist, B2B SaaS (Technical SEO/Social)

03/20/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Samsung SDS America Seeks Digital Marketing Strategist for B2B SaaS Growth

Samsung SDS America is hiring a Digital Marketing Strategist to manage website operations, SEO, and organic social media in a B2B SaaS environment. The role demands hands-on experience with CMS, SEO tools, Google Analytics 4, and LinkedIn management, focusing on performance optimization and inbound lead generation. Candidates must be skilled in collaboration across marketing, sales, and design teams, and work onsite part-time in Ridgefield Park, NJ. This opportunity offers comprehensive benefits and a hybrid work model.

Optimixed’s Overview: Key Insights into Samsung SDS America’s Demand for a Digital Marketing Strategist

Role and Responsibilities

Samsung SDS America is actively seeking a Digital Marketing Strategist to drive the company’s digital presence and lead generation within the B2B SaaS technology sector. The position emphasizes full ownership of the company website, including content management, landing page creation, and SEO enhancements, alongside organic social media management, primarily on LinkedIn.

  • Website Management: End-to-end control over CMS updates, HTML edits, and landing pages using Oracle Eloqua; track performance using Google Tag Manager (GTM), GA4, and UTM parameters.
  • SEO Leadership: On-page and technical SEO optimization, metadata refinement, internal/external linking, and KPI tracking via SEMrush, Google Keyword Planner, and other analytics tools.
  • Inbound Lead Operations: Daily review and enrichment of inbound leads with tools like ZoomInfo, routing qualified leads to sales teams efficiently.
  • Organic Social Strategy: Manage daily LinkedIn posts, content calendars, community engagement, and monthly newsletters to boost brand visibility and engagement.
  • Cross-Functional Collaboration: Work closely with Marketing, Sales, Design, and global teams to maintain brand consistency and improve user experience.

Candidate Requirements and Skills

The ideal candidate will have a Bachelor’s degree in Marketing or a related field and over four years of relevant experience in B2B technology or SaaS marketing. Key qualifications include:

  • Proficiency with CMS platforms, Oracle Eloqua, SEO tools (SEMrush, GA4), Google Tag Manager, and LinkedIn company page management.
  • Basic HTML knowledge and familiarity with design tools like Adobe Creative Suite and Canva.
  • Strong analytical, organizational, and communication skills with the ability to manage projects using tools like Monday.com.
  • Legal authorization to work in the U.S. and flexibility for a hybrid work schedule with some remote collaboration with South Korean HQ teams.

Benefits and Work Environment

Samsung SDS America offers a robust benefits package including medical, dental, vision coverage, wellness programs, parental leave, 401K matching, paid holidays, and time off. The role requires hybrid work presence in Ridgefield Park, NJ, typically three days per week, with occasional adjustments for international coordination.

This position highlights Samsung SDS America’s commitment to diversity, equal opportunity employment, and accommodations for candidates with disabilities, ensuring an inclusive hiring process and supportive workplace environment.